Why Retailers Lock Up Brand-Name Items; Walking Before They Crawl
Pharmacies, groceries and even convenience stores have taken to locking up large swathes of merchandise. Plus, Roblox reported Q2 earnings on Thursday.
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Roblox Says Ads Will Not Have A Notable Impact On Its Business This Year
Roblox CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings call on Thursday.
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And The News Gets Nothing; Build It Blox By Blox
In today’s newsletter: Online news revenue is being throttled around the web; Roblox is on a mission to build a $1 billion ad business; and TikTok is circumventing the Apple App Store’s 30% fee by directing users off iOS to purchase TikTok coins.
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PODCAST: AdExchanger TalksRoblox Breaks Into Programmatic
Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ecommerce platform for real-world purchases.
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Sharing Isn’t Always Caring; Will Apple Pass The Private Relay Baton?
In today’s newsletter: Data broker Adstra sues IPG-owned Acxiom and Kinesso; Apple could strip the P address of its status as a useful identity signal; and Roblox will introduce video ads later this year, with SSP PubMatic as its programmatic vendor.
Tagged in:- acxiom
- Adstra
- ALC
- alphabet
- American List Counsel
- Android Privacy Sandbox
- apple
- chad engelgau
- Chipotle
- epsilon
- Eric Seufert
- experian
- Gucci
- iCloud Private Relay
- ipg
- Kinesso
- Meta
- Motion Picture Association
- NFL
- Nike
- Portal Ads
- pubmatic
- Rick Erwin
- Roblox
- TelevisaUnivision
- TikTok
- TransUnion
- Verisk
- wwdc
- X
- yahoo
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SuperAwesome Targets New Opportunities In Kids Advertising Beyond The Metaverse
SuperAwesome CEO Kate O’Loughlin discusses how contextual targeting makes it less risky for brands to market to kids and teens, and whether advertiser priorities for reaching young consumers are shifting after years of metaverse hype.
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Video Game Budgets Are Growing Up, But Ad Tech Still Needs To Catch Up
The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental media channel. But ad spend in games still lags behind audience engagement.
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Uber, Roblox And The Gray Lady Walk Into A Bar; Give TV A Sporting Chance
In today’s newsletter: Uber, the New York Times and Roblox all have ads businesses, but in different flavors; Disney, Fox and Warner Bros. Discovery plan to launch a sports streaming service; and Amazon gets introspective in response to competition from Temu, Shein and TikTok.
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2024 Promises More Premium Inventory – And Bigger Budgets – For In-Game Ads
Given the deprecation of third-party cookies and the reemergence of contextual targeting, 2024 could be a big year for in-game ads – so long as game publishers position themselves as a source of premium inventory.
Tagged in:- Activision Blizzard
- Anzu
- attention metrics
- Call of Duty
- contextual targeting
- Data Clean Rooms
- featured
- Frameplay
- ftc
- IAB
- in-game advertising
- Itamar Benedy
- Jonathon Troughton
- media quality measurement
- microsoft
- mobile gaming
- MRC
- Overwolf
- PlayStation
- Roblox
- Shahar Sorek
- Sony
- the trade desk
- third-party cookies
- Xandr
- Xbox
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Brands No Longer Need To Build A Roblox Experience To Advertise On Its Platform
The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, including video functionality and contextual and age-based targeting available on a self-serve basis.