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Comic: The FAST Lane

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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Comic: The FAST Lane

 

Must Read

Online Advertising

Can E.L.F. Cosmetics Become A Consumer Destination, Not Just A Brand?

History can be a burden for a brand, if it means that company is too set in its ways to pivot and try new things. Just consider e.l.f. Cosmetics, the digitial-first, social-native brand that made good.

Digital-native brands need to figure out how to win in retail shelves. They're finding it difficult, to say the least.
Commerce Media

DTC Brands Are Learning The Hard Way That Winning In Retail Can Be A Losing Bet

Digital-native brands need to figure out how to win in retail shelves. They’re finding it difficult, to say the least.

Platforms

Browser Extension Developers Say Google And Apple Need CMA Oversight

A group of 20 web app developers sent a letter to the CMA claiming the regulator’s proposed remedies for increasing competition among mobile browsers do not address barriers to entry for mobile web extensions on iOS and Android.

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A comic depicting people walking past digital billboard screens in a city
Mobile

TikTok Wants To Win All The Screens, Not Just Your Smartphone

“There are billions of additional screens outside of mobile phones,” says Dan Page, TikTok’s global head of partnerships and new screens. “We want to be in all of them.”

Online Advertising

The Trade Desk Says UID2 Has Now Reached ‘Critical Mass’

The Trade Desk delivered another smash earnings report. Meanwhile, Unified ID 2.0, the open-source identity initiative, has “reached a critical mass of adoption,” CEO Jeff Green told investors.

Marketers

Publicis Acquired Retail Tech With Agency Clients – And Now Those Agencies Want Out

Many of Publicis’ fastest-growing and most strategic business units – including CitrusAd, Profitero, Epsilon and Conversant – earn a large chunk of their revenue from other agencies. Is that a problem?

Popular

  1. EX.CO's updated version of its video recommendation engine uses LLaMA to create matches between articles and available video content.
    video monetization

    How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’

    Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news sites. And then 2023 happened.

  2. streaming

    Netflix Sees 150% Jump In Upfront Ad Sales This Year

    Netflix netted a 150% increase in ad sales during upfront negotiations this year compared to last year – a good sign for its programmatic ambitions.

  3. Technology

    Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita

    Adelaide used this latest cash injection to boost its valuation to $60 million ahead of an all-stock acquisition of Rita, an Amsterdam-based data marketplace with a focus on the EU.

  4. Dev Pragad, Owner and CEO, Newsweek 
    OPINION: The Sell Sider

    Don’t Cancel Brand Safety – Improve It

    Instead of erasing the idea of brand safety, we should be developing smarter, more nuanced solutions that protect both news publishers and advertisers.

  5. PODCAST: The Big Story

    Agency Ad Tech

    Inside Publicis’ play to be both an agency and an ad tech company. Plus: the dissolution of GARM and what it means for the future of brand safety.