A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’
Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news sites. And then 2023 happened.
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Netflix Sees 150% Jump In Upfront Ad Sales This Year
Netflix netted a 150% increase in ad sales during upfront negotiations this year compared to last year – a good sign for its programmatic ambitions.
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Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita
Adelaide used this latest cash injection to boost its valuation to $60 million ahead of an all-stock acquisition of Rita, an Amsterdam-based data marketplace with a focus on the EU.
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OPINION: The Sell Sider
Don’t Cancel Brand Safety – Improve It
Instead of erasing the idea of brand safety, we should be developing smarter, more nuanced solutions that protect both news publishers and advertisers.
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PODCAST: The Big Story
Agency Ad Tech
Inside Publicis’ play to be both an agency and an ad tech company. Plus: the dissolution of GARM and what it means for the future of brand safety.