Technology Archives | AdExchanger https://www.adexchanger.com/category/technology/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 20 Aug 2024 13:40:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Technology Archives | AdExchanger https://www.adexchanger.com/category/technology/ 32 32 Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/ https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/#respond Tue, 20 Aug 2024 04:45:06 +0000 https://www.adexchanger.com/?p=410897 Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $1.4 million as an extension of its seed funding round. The investment was led by Aperiam Ventures, the venture capital firm launched by MediaMath Founder Joe Zawadzki and Undertone Co-Founder Eric Franchi. New investors included GOAL […]

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]]> https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/feed/ 0 Jounce Partners With Self-Serve Buying Platform AdLib To Block MFA By Default https://www.adexchanger.com/technology/jounce-partners-with-self-serve-buying-platform-adlib-to-block-mfa-by-default/ https://www.adexchanger.com/technology/jounce-partners-with-self-serve-buying-platform-adlib-to-block-mfa-by-default/#respond Wed, 14 Aug 2024 12:00:02 +0000 https://www.adexchanger.com/?p=410552 Good news for the MFA averse: Buy-side platforms can block made-for-advertising sites by default – if they want to, that is. AdLib, a self-serve buying platform that connects to DSPs, announced a partnership on Wednesday with Jounce Media, which analyzes programmatic supply chains. The purpose is to ensure that supply purchased through AdLib’s platform is […]

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]]> https://www.adexchanger.com/technology/jounce-partners-with-self-serve-buying-platform-adlib-to-block-mfa-by-default/feed/ 0 Switch To First-Price Auctions Takes A Bite Out Of PubMatic’s Desktop Display Biz https://www.adexchanger.com/technology/switch-to-first-price-auctions-takes-a-bite-out-of-pubmatics-desktop-display-biz/ https://www.adexchanger.com/technology/switch-to-first-price-auctions-takes-a-bite-out-of-pubmatics-desktop-display-biz/#respond Fri, 09 Aug 2024 15:35:00 +0000 https://www.adexchanger.com/?p=410327 PubMatic is dialing back its expectations for the rest of 2024, and investors are taking note. The SSP revised its full-year revenue outlook down by $10 million in its earnings report on Thursday. Its stock price immediately dropped 35% in after-hours trading, before settling at about 30% down when the market opened this morning. The […]

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]]> https://www.adexchanger.com/technology/switch-to-first-price-auctions-takes-a-bite-out-of-pubmatics-desktop-display-biz/feed/ 0 PilotDesk’s New President Dishes On Its Strategy In Ad Ops https://www.adexchanger.com/technology/pilotdesks-new-president-dishes-on-its-strategy-in-ad-ops/ Thu, 13 Jun 2024 12:30:30 +0000 https://www.adexchanger.com/?p=406157 PilotDesk, an ad ops automation startup founded by the same team that launched the SpringServe ad server, has named its first president. The company will name ad industry veteran Frans Vermeulen to the role, according to an announcement on Thursday. Vermeulen served as advisor to PilotDesk for the past several months as it raised a […]

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]]> How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain https://www.adexchanger.com/technology/how-sell-side-curation-is-reshaping-the-post-cookie-supply-chain/ Mon, 20 May 2024 04:45:40 +0000 https://www.adexchanger.com/?p=404008 The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build audiences for media buyers. Sell-side curation is emerging as a post-cookie trend. It involves matching a buyer’s first-party customer data to a publisher’s first-party audience data to create private marketplaces (PMPs). To be clear, deal […]

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]]> How Eyeo Worked With Students To Innovate On AI https://www.adexchanger.com/ai/how-eyeo-worked-with-students-to-innovate-on-ai/ Thu, 11 Apr 2024 15:19:39 +0000 https://www.adexchanger.com/?p=399680 Eyeo is putting the “learning” in machine learning. Last year, it partnered with a university student initiative in Munich to have students find new approaches to using AI in its online ad filtering. As the parent company of AdBlock and Adblock Plus, two of the most downloaded ad-blocking services on the market, eyeo has invested […]

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]]> NBCU Wants CTV To Be A Performance Channel. Can Adobe Help It Get There? https://www.adexchanger.com/technology/nbcu-wants-ctv-to-be-a-performance-channel-can-adobe-help-it-get-there/ Tue, 26 Mar 2024 16:00:58 +0000 https://www.adexchanger.com/?p=398315 Third-party cookies are out, first-party data is in, and CDPs are racing to make first-party data work harder, better, faster, stronger. Because while first-party data is valuable, it’s not enough on its own to fulfill advertisers’ needs. To fill in gaps left by the loss of so much third-party data, Adobe announced on Tuesday a […]

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]]> In The Face Of War, An Israeli Ad Tech Startup Chooses Resilience https://www.adexchanger.com/technology/in-the-face-of-war-an-israeli-ad-tech-startup-chooses-resilience/ Thu, 19 Oct 2023 15:34:44 +0000 https://www.adexchanger.com/?p=387461 “Excuse me, I’ll be right back. I just need to leave for a few minutes.” An air raid siren, one of many, sounded in Ramat Gan, a city that borders Tel Aviv to the south, during a Zoom call last week between INCRMNTAL, an incrementality startup based in Israel, and one of its US-based partners. […]

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]]> Picnic Raises $1.25M To Support Ad Density Measurement And US Expansion https://www.adexchanger.com/technology/picnic-raises-1-25m-to-support-ad-density-measurement-and-us-expansion/ Thu, 14 Sep 2023 04:45:26 +0000 https://www.adexchanger.com/?p=384919 Picnic’s basket just got a little heavier. The UK-based ad marketplace announced on Thursday an additional $1.25 million in funding to supplement its $3 million Series A round, which originally closed at the end of 2021. Picnic raised the new funds with the goal of attaining profitability, said CEO Matthew Goldhill. “We’re looking at reducing […]

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]]> Claritas Acquires Measurement Rival ArtsAI To Get In On The AI Boom https://www.adexchanger.com/measurement/claritas-acquires-measurement-rival-artsai-to-capitalize-on-the-ai-boom/ Tue, 12 Sep 2023 13:00:14 +0000 https://www.adexchanger.com/?p=384719 A pair of friendly rivals in the measurement tech space are transitioning from competitors to co-workers. On Tuesday, Claritas acquired AI-driven marketing automation platform ArtsAI. Founded in 2018, ArtsAI was a profitable, bootstrapped startup that chose not to take on funding from investors. Claritas, a 50-year-old company with roots in the customer segmentation business, declined […]

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