Daily News Roundup Archives | AdExchanger

The New Ad Tech Twinsies; Call It The Netflix Nudge

AdExchanger — Wed, 21 Aug 2024 04:03:29 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twinning Marketing and ad tech companies are trying to make “digital twins” a thing, according to an Ad Age column. For instance, a brand might use its own first-party data about high-value customers as a seed audience to create a digital twin. A […]

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Does Google Know What’s Going On Back There?; Content Creators Contend With AI

AdExchanger — Tue, 20 Aug 2024 04:03:13 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks And Sorry Google is notifying accounts regarding a recent oopsie-daisy involving Merchant Center accounts purchasing ads for random products – even direct competitors. Google glitches and ad credits are common, and cryptically explained. But this time is new because there were two […]

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Ads And Tough Trade-Offs; Can An Organic TikTok Trend Survive The Brands?

AdExchanger — Mon, 19 Aug 2024 04:03:56 +0000

Since introducing ads two years ago, Netflix’s ad team has clashed with streaming management and studio execs. Plus, “brat” summer is over; “demure” autumn might be next.

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The New Everything Shop; Are We Ready For UID3?

AdExchanger — Fri, 16 Aug 2024 04:03:19 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scaling The Wal’ Many big retailers are down on total volume, but Walmart shares were up 7% yesterday after the company reported a slight increase in overall sales. Walmart also had a strong uptick of almost half a percent in profit margin. When […]

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Divestment Red Sirens; Criteo May Buy Skai

AdExchanger — Thu, 15 Aug 2024 04:03:21 +0000

That sound you hear? Alarm bells ringing in Google’s offices. Plus, women’s sports has been an unexpected accelerant for ad sales.

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Membership Trends Boost Bundles; When Billionaires Cry Foul

AdExchanger — Wed, 14 Aug 2024 04:03:53 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Plus Surplus The rise of subscription and membership-based app businesses has opened the door to a new type of partnership. Disney and Uber, for instance, are natural partners. Starting a 30-minute ride? “Here’s an episode.” Facing a long commute? “Try this movie.” […]

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The Super Bowl Is Almost Booked; The Ad Tech Dark Horse Is Godzilla

AdExchanger — Tue, 13 Aug 2024 04:03:06 +0000

Hope you weren’t waiting to shop for Super Bowl ads – they’re almost sold out. Plus, Apple might be the ad tech dark horse.

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Amazon Quietly Conquered Social Shopping; A Bad Apple Per Day

AdExchanger — Mon, 12 Aug 2024 04:03:02 +0000

Amazon is well positioned to seize the growth of social app-based shopping. Plus, Apple updates are wreaking havoc on publishers again.

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GARM Out In The Cold; What If Everyone Still Defaults To Google?

AdExchanger — Fri, 09 Aug 2024 04:03:31 +0000

The World Federation of Advertisers told members on Thursday that it’s suspending its Global Alliance for Responsible Media initiative.

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The New HoldCo Agency Model; Does X’s Lawsuit Alienate Advertisers More?

AdExchanger — Thu, 08 Aug 2024 04:03:50 +0000

Shares of WPP took another thumping yesterday. Plus, advertisers are getting post-lawsuit cold feet about X all over again.

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