GARM Out In The Cold; What If Everyone Still Defaults To Google?
The World Federation of Advertisers told members on Thursday that it’s suspending its Global Alliance for Responsible Media initiative.
The World Federation of Advertisers told members on Thursday that it’s suspending its Global Alliance for Responsible Media initiative.
In today’s newsletter: Netflix drops its ad prices to slightly less outrageous levels; X sues GARM, alleging it led an ad boycott for ideological reasons, not brand safety concerns; and how TV manufacturers have laid the groundwork to take ad dollars from streamers and cable.
Generative AI is breaking established internet etiquette to sate a bottomless appetite for training data. Also: The streaming wars continue.
AI was a hot topic at Cannes Lions, while Elon Musk used the festival as a shot at redemption for X. Plus: Expect more crypto ads this year.
Despite forceful calls for a shakeup of the digital ad business from the main stage at the Possible conference in Miami this week, the online ad industry remains locked in a harmful holding pattern.
Every week, we publish an original comic inspired by trends in the online advertising industry. These are the stories – and the puns – behind AdExchanger’s top 10 comics of the year.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Organic Farming TikTok has had the same two business priorities for years. One, to develop an ecommerce marketplace on the app and, two, to create a conversion-based ad platform akin to Google, Amazon or Meta. TikTok has struggled mightily on both fronts. Its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trial And Error Here’s a mouthful: The Google Chrome team has announced a “deprecation trial” so some third-party vendors can retain legacy services that depend on third-party cookies when cookie deprecation happens next year. What does that mean in layman’s terms? Vendors can continue […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black Friday Indeed Black Friday is almost here. And while all advertisers are always nervous this time of year, ecommerce advertisers are really tweaking. First, there’s the macro-gloom. Credit is tight, prices are inflated and retailers warn of a consumer spending downturn. On […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Location, Location, Location The FTC’s consumer privacy case against Kochava is back on the docket. Last year, the consumer watchdog accused the mobile app analytics platform of selling users’ geolocation data in an open market. However, the presiding judge threw out the FTC’s […]