How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’
Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news sites. And then 2023 happened.
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Online Video
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Instream Or Out? Why It’s So Hard To Accurately Label Video Inventory
Publishers and SSPs aren’t incentivized to accurately label their video inventory. But increased pressure from the buy side could correct the skewed pricing dynamics that result from outstream being sold as instream.
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Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms
Publishers and online video platforms that rely on accompanying content video ads could see their revenue drop after Google AdX’s April 1 update.
Tagged in:- accompanying content video ads
- Aditude
- Andrew Fowler
- Connatix
- Eric Hochberger
- EX.CO
- Google AdX
- Hillary Slattery
- IAB Tech Lab
- in-stream video
- interstitial video ads
- Luca Bozzo
- Mediavine
- no content/standalone video ads
- online video
- openRTB
- outstream video
- Prebid Video Taskforce
- Primis
- video.plcmt
- youtube