video monetization Archives | AdExchanger

How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’

Allison Schiff — Mon, 19 Aug 2024 12:00:47 +0000

Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news sites. It was mostly “on the back burner,” said Grant Whitmore, VP of ad tech and programmatic revenue. Although the sites under its umbrella, including Syracuse.com, MassLive.com, OregonLive.com and NJ.com, produced a bit of video […]

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No Mention Of Musk At Twitter’s NewFronts Amid ‘Premium Content’ Pitch

Allison Schiff — Thu, 05 May 2022 15:51:22 +0000

If you were at the Twitter NewFronts presentation on Wednesday evening in New York City and played a drinking game that required you to take a sip every time a Twitter executive said “Elon” or “Musk” … then you would have been stone-cold sober by the end of it. JP Maheu, Twitter’s long-time VP of […]

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Who Knows What The Future (PLC) Holds; Google Pilots Third-Party Billing Option With Spotify

AdExchanger — Fri, 25 Mar 2022 04:03:49 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What The Future Holds Future PLC acquired entertainment news company WhatCulture and social analytics service Waive on Thursday. The acquisitions aim to improve Future’s video monetization and its ability to adapt to early trends in news and social media. Waive specializes in using machine […]

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Twitter’s Hopes For Ad Revenue Growth Hinge On Video

Allison Schiff — Mon, 27 Mar 2017 17:17:25 +0000

Twitter has its work cut out. Stalling user growth and a rocky Q4 for ad revenue, which was down slightly year over year, present a particular sort of pickle: the need to buckle down on its key value prop. “People come to Twitter to see what’s happening in the world,” said Jean-Philippe Maheu, VP of […]

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The Economist Adds Video To Its Product Portfolio

Allison Schiff — Fri, 12 Jun 2015 04:35:01 +0000

The Economist is still mulling the particulars around how it’s going to monetize its just-launched video initiative, Economist Films, but one thing is sure – native advertising will have nothing to do with it. “There will never be a native element to our films because they have to stand alongside the newspaper as a purely […]

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Facebook Provides Reach For Video Pubs, But Revenue Must Come Soon

Kelly Liyakasa — Thu, 21 May 2015 13:36:49 +0000

Video publishers are clamoring for a clearer monetization plan from Facebook. The social network does not yet have a revenue-sharing arrangement, however, which is challenging for publishers who want to measure the value of their cross-platform distribution efforts. “It’s a problem, since there’s no monetization for video yet, but it is coming,” said Nathan Brown, SVP […]

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