Commerce Media Archives | AdExchanger

DTC Brands Are Learning The Hard Way That Winning In Retail Can Be A Losing Bet

James Hercher — Thu, 15 Aug 2024 04:54:37 +0000

It can feel like a big win when a favorite regional or startup brand gets picked up by a national chain like Walmart or Target. But it’s important to point out that the retailer isn’t making a bet on that brand. The brand is placing a bet that it’ll be able to hack it on […]

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The Biggest CPGs Face New Pressures To Increase Ads While Somehow Spending Less

James Hercher — Thu, 01 Aug 2024 05:33:44 +0000

In the past couple of weeks, many of the world’s biggest CPG and grocery store brands have reported their latest earnings. One thing is clear: CPG brands are under pressure by retailers to squeeze their margins, lower prices and spend more on ads. But what else is new? Pricing pressure Legacy CPGs are fighting to […]

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The FTC Orders Companies To Disclose Info On “Surveillance Pricing”

James Hercher — Thu, 25 Jul 2024 04:59:38 +0000

President Joe Biden is out of the race. And FTC Chair Lina Khan isn’t slowing down at all. “Sure,” you say. “But why is that relevant to the AdExchanger Commerce Media newsletter?” Because Khan, an aggressive antitrust enforcer, is ordering data from eight companies, which she describes as a “shadowy ecosystem of pricing middlemen,” in […]

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It’s Open Season On SaaS As Brands Confront Their Own Subscription Fatigue

James Hercher — Thu, 18 Jul 2024 04:55:27 +0000

Last year, the AdExchanger Commerce Media newsletter covered the reckoning coming for subscription software companies – especially those that serve retail and ecommerce brands. SaaS vendors heard that message loud and clear, and they’re acting fast to reduce the number of subscription line items that brands have to pay. SaaS subscription fatigue It’s no wonder […]

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How Old-School Retailers Like Academy Are Getting Hip And Adapting To Digital-First Sales

James Hercher — Tue, 02 Jul 2024 05:33:12 +0000

Hey Readers, Welcome back to the AdExchanger Commerce Media newsletter. This week, we’ll do a quick dive into a brick-and-mortar business in transition. Academy Sports and Outdoors, a sporting goods chain founded in 1938, is trying to get trendy. Its camping business is growing on the strength of Yeti and Stanley, a drinkware brand with […]

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The Trade Desk Adds CVS Retail Data And Relishes The Small Wins In Retail Media

James Hercher — Tue, 18 Jun 2024 07:00:48 +0000

Covering retail media entails a great deal of déjà vu. For instance, The Trade Desk announced today an integration with the CVS ad tech business, called the CVS Media Exchange (CMX). It will beta test a self-serve DSP for targeting and attributing programmatic campaigns using the pharmacy chain’s first-party data and loyalty program. In a […]

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Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs

James Hercher — Thu, 06 Jun 2024 04:44:16 +0000

A recent trend of false advertising class-action suits has plagued the food and CPG industry. The latest product in the hot seat is Poppi, a digital-native soda brand facing a class-action suit disputing its “prebiotic” and “gut healthy” marketing claims. According to the complaint, soda drinkers must consume four cans a day at least to […]

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Comic: Smart Bet

Kevvo — Fri, 17 May 2024 04:15:33 +0000

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …

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Ad Blocking, Don’t Call It A Comeback; Reddit’s Reliance On Its Top 10

AdExchanger — Mon, 06 May 2024 04:03:11 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Block And Tackle The sense of urgency about ad blocking has dissipated. But ad blocking didn’t go away. It’s actually become a more baseline feature for web browsing. The new Safari version includes a tool called Web Eraser, which isn’t exactly an ad […]

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Commerce Media at the Tipping Point

AdExchanger — Fri, 01 Mar 2024 18:53:03 +0000

Commerce media is now among the fastest-growing areas of the ad industry. At the start of 2024, AdExchanger partnered with Fluent to survey more than 150 decision-makers from leading brands, agencies, and publishers serving a range of industry sectors. The results of that survey are part of a new report that provides key insights, including […]

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