SaaS

For CFOs and CEOs, we’ve entered a kind of open hunting season on martech SaaS.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s The Password? The Mouse House meant what it said about banning password sharing. Starting Nov. 1, Disney+ will bounce subscribers off shared accounts in Canada, with other markets sure to follow, CNET reports. The company sent an email last week alerting Canadian […]

While an SSP’s primary function as the technological connection to advertising demand for publishers remains, the strategic value an SSP provides has changed. So it might be time for SSPs to abandon revenue sharing with publishers in favor of a software-as-a-service (SaaS) model.

Mar tech company Constellation allows companies in highly regulated industries, such as auto, pharma and banking, to launch personalized and compliant assets more quickly.

The phrase “subscription fatigue” typically applies to consumers tiring of the ever-growing number of media and entertainment packages. But subscription fatigue could also describe how DTC and ecommerce brands feel about their SaaS costs and vendor rosters.

Spreaker is returning to its roots by allowing small independent creators to sign up for free, the podcast platform announced Friday. The move is part of Spreaker’s strategy to become the Google AdSense of the podcasting world.

As brands continue to explore what customer data platforms (CDPs) are and how best to use them, the introduction of reverse ETL tools and deconstructed CDPs have only further muddied the water. 

Scaled ad tech M&A was up 150% in the third quarter, driven in part by private equity … so, hurrah? “I wouldn’t read too much into this, actually,” said Conor McKenna, a director at LUMA Partners, which released its Q3 market report in early October. The rise in M&A during the previous quarter is partially the result of a backlog from the first half of this year.

Major acquirers love software-as-a-service companies. Recurring, predictable revenue makes their ears prick up. So, why doesn’t every business, ad tech or otherwise, go down the SaaS route? Because for some it “would be a disaster,” says Tolman Geffs, managing director of BrightTower.

TV ad tech and identity resolution company Blockgraph – jointly owned by Comcast, Charter and Paramount – announced a partnership with FullThrottle, which focuses on household-level data as opposed to user data like third-party cookies, to expand its pool of anonymized advertising IDs.