Commerce Media

On Tuesday, PubMatic entered the crowded retail media space with the launch of a self-service ad platform for commerce media called Convert.

“Performance marketing and growth hacking ruined a generation of startups,” according to Rent the Runway co-founder and CEO Jennifer Hyman.

Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a big opportunity to scale retailer audiences across the open internet, says Criteo CEO Megan Clarken.

American retailers now see themselves as media companies. But in their publisher guise, retailers are in a strange and giddy situation.

Retail media networks overall still have a ways to go before they’re able to satisfy several basic buy-side demands, including better measurement, more transparency and some form of standardization.

The ad tech hits keep coming this earnings season. The latest is Criteo, which reported total revenue of $446.9 million in Q3 2022, down from $508.6 million last year, while net profit in Q3 dropped from $24.2 million in 2021 to $6.5 million.

What do Marriott, Lyft and Lowe’s have in common? All three are non-advertising companies that recently launched their own media platforms. Lowe’s rolled out its One Roof Media Network in October 2021; Marriott announced its travel media network in May; Lyft Media launched in August. Both Marriott and Lowe’s use Yahoo’s ad tech to support […]

Commerce and retail media suddenly became an incredible tailwind for online advertising. But anyone banking on retail media networks to power programmatic growth for years to come needs a reality check, writes AdExchanger Senior Editor James Hercher.

Yes, the headwinds are blowing for digital advertising. There’s signal loss, regulatory scrutiny, platform privacy changes and a looming recession, to name a few. But McKinsey Partner Emily Del Greco sees opportunity on the horizon for commerce media and new forms of measurement.

DTC brands are struggling to get by without the Facebook ad engine. Legacy brands are flummoxed by ecommerce. One company that’s hoping to split the difference is RoC Skincare, which spun out of Johnson & Johnson and was acquired by the private equity firm Gryphon in 2018.