Platforms Archives | AdExchanger https://www.adexchanger.com/category/platforms/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 15 Aug 2024 13:04:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Platforms Archives | AdExchanger https://www.adexchanger.com/category/platforms/ 32 32 Meta Is Opening Up A Smidge More To Third-Party Attribution https://www.adexchanger.com/platforms/meta-is-opening-up-a-smidge-more-to-third-party-attribution/ https://www.adexchanger.com/platforms/meta-is-opening-up-a-smidge-more-to-third-party-attribution/#respond Wed, 14 Aug 2024 15:00:41 +0000 https://www.adexchanger.com/?p=410565 Every advertiser wants performance, but not every advertiser defines it the same way. “You can’t really define performance monolithically,” Fred Leach, Meta’s VP of product management, told AdExchanger. On Wednesday, Meta announced that it’s working on a series of AI-powered optimization updates to its ads system so advertisers can customize business objectives and measure incrementality. […]

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Browser Extension Developers Say Google And Apple Need CMA Oversight https://www.adexchanger.com/platforms/browser-extension-developers-say-google-and-apple-need-cma-oversight/ https://www.adexchanger.com/platforms/browser-extension-developers-say-google-and-apple-need-cma-oversight/#respond Wed, 14 Aug 2024 13:52:29 +0000 https://www.adexchanger.com/?p=410555 Antitrust regulators are turning their attention to mobile web browsers. Last week, the UK’s Competition and Markets Authority (CMA) announced an update to its investigation into anticompetitive practices in the mobile web browser market. (The investigation also covers the cloud gaming market as a bit of a tacked-on add-in.) In previous updates, between March and […]

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Noteworthy Nuggets From The 286-Page Search Antitrust Ruling Against Google https://www.adexchanger.com/platforms/noteworthy-nuggets-from-the-286-page-search-antitrust-ruling-against-google/ https://www.adexchanger.com/platforms/noteworthy-nuggets-from-the-286-page-search-antitrust-ruling-against-google/#respond Fri, 09 Aug 2024 14:33:02 +0000 https://www.adexchanger.com/?p=410303 Remember when all anyone in the online advertising industry could talk about was the end of third-party cookies in Chrome followed by Google’s sudden reversal? Feels almost quaint now in light of Google’s defeat on Monday in the DOJ’s landmark search antitrust case. US District Court Judge Amit Mehta, who presided over the trial, found […]

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Reddit’s Ads Biz Is Surging, But It’s Still The Runt Of The Social Media Litter https://www.adexchanger.com/platforms/reddits-ads-biz-is-surging-but-its-still-the-runt-of-the-social-media-litter/ https://www.adexchanger.com/platforms/reddits-ads-biz-is-surging-but-its-still-the-runt-of-the-social-media-litter/#respond Wed, 07 Aug 2024 08:00:17 +0000 https://www.adexchanger.com/?p=410076 Reddit’s investments in its ad platform are paying off big time. But it’s still got a long way to go to catch up to its social media peers. The company reported $253 million in Q2 ad revenue on Tuesday, good for a 41% year-over-year growth rate. Reddit’s ads business drove its overall Q2 revenue to […]

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Reddit Acquires Memorable AI To Build Its Version of Google PMax https://www.adexchanger.com/platforms/reddit-acquires-memorable-ai-to-build-its-version-of-google-pmax/ Thu, 01 Aug 2024 11:00:32 +0000 https://www.adexchanger.com/?p=409698 In the AI era of digital advertising, creative optimization is becoming table stakes for major ad platforms. Reddit acquired Memorable AI, a creative testing startup that specializes in tailoring ad creative based on an advertiser’s previous campaign KPIs, it announced Thursday. The acquisition puts Reddit in a better position to compete with Google, Meta, Amazon […]

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Meta’s Revenue Popped 22% YOY In Q2 – And It’s Spending That Moolah On AI https://www.adexchanger.com/platforms/metas-revenue-popped-22-yoy-in-q2-and-its-spending-that-moolah-on-ai/ Thu, 01 Aug 2024 04:45:37 +0000 https://www.adexchanger.com/?p=409691 You know that DJ Khaled song with the chorus, “All I do is win, win, win, no matter what. Got money on my mind, I can never get enough”? Rather than the usual classical music or corporate Muzak, that’s what Meta should play before kicking off its quarterly earnings calls. Because Meta keeps on minting […]

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The Google Chrome Cookie Pivot Has The Industry Wary Of Another ATT-Esque Upheaval https://www.adexchanger.com/platforms/the-google-chrome-cookie-pivot-has-the-industry-wary-of-another-att-esque-upheaval/ Thu, 25 Jul 2024 15:14:39 +0000 https://www.adexchanger.com/?p=408836 Google’s announcement on Monday that, on second (or third) thought, it won’t kill third-party cookies in Chrome after all has left the industry grappling with a slate of unanswered questions. Google now says it will introduce new browser-level controls so users can opt in to cookie tracking – or not. But nobody, not even inside […]

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The DOJ’s Witness List For The Google Antitrust Trial Is A Who’s Who Of Advertising https://www.adexchanger.com/platforms/the-dojs-witness-list-for-the-google-antitrust-trial-is-a-whos-who-of-advertising/ Tue, 09 Jul 2024 13:29:18 +0000 https://www.adexchanger.com/?p=407790 There isn’t enough popcorn in the world. Late last week, the Department of Justice (DOJ) published the witness list for its upcoming antitrust trial against Google, and it reads like the online advertising industry’s answer to the Social Register. There are 68 names on the confirmed list. Some of them will testify live, and others […]

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The Trade Desk Makes Good On Threats To Block Yahoo’s Video Ads https://www.adexchanger.com/platforms/the-trade-desk-makes-good-on-threats-to-block-yahoos-video-ads/ Fri, 21 Jun 2024 17:56:58 +0000 https://www.adexchanger.com/?p=406596 The Trade Desk has closed the spigot on a deluge of video inventory it says is mislabeled by Yahoo as in-stream ad units. As of Monday this week, The Trade Desk (TTD) has already disabled access to all of Yahoo’s video inventory for open-auction bidding, according to an agency source that asked to remain anonymous. […]

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Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio https://www.adexchanger.com/platforms/pandora-integrates-with-uid2-to-raise-the-volume-on-programmatic-audio/ Mon, 17 Jun 2024 14:00:05 +0000 https://www.adexchanger.com/?p=406370 The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today. The UID2 integration is also Pandora’s first partnership with a third-party ID. The integration adds more addressability for AdsWizz, the end-to-end programmatic platform […]

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