Mobile Archives | AdExchanger https://live-adexchanger.pantheonsite.io/tag/mobile/ News and Views on Data-Driven Digital Advertising and Marketing Wed, 20 Dec 2023 16:23:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Mobile Archives | AdExchanger https://live-adexchanger.pantheonsite.io/tag/mobile/ 32 32 As Antitrust Concerns Mount, Google’s Ad Business Is Nearing Its Ceiling https://www.adexchanger.com/data-driven-thinking/as-antitrust-concerns-mount-googles-ad-business-is-nearing-its-ceiling/ Mon, 18 Dec 2023 05:35:15 +0000 https://www.adexchanger.com/?p=391448 It’s no secret that Google’s in hot water.  Recent testimony in Google’s antitrust hearing included an internal email from May of 2019 stating, “We are short [redacted]% queries and are ahead on ad launches so are short [redacted]% on revenue vs. plan.” The email goes on to discuss possible ways to increase the volume of […]

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]]> Twitter Gives Itself Another Bruise; A Quick SKAN Of … SKAN https://www.adexchanger.com/ad-exchange-news/monday-24042023/ Mon, 24 Apr 2023 04:03:26 +0000 https://www.adexchanger.com/?p=370668 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black And Blue Twitter has removed blue checkmarks from legacy verified accounts as promised, as in accounts that don’t subscribe to the new $8-per-month Twitter Blue program. The rollout has, of course, been a botched job.  Some celeb accounts, including Lebron James, Stephen […]

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]]> IAB: US Digital Ad Revenues Top $200 Billion For The First Time In 2022 https://www.adexchanger.com/ad-exchange-news/iab-us-digital-ad-revenues-top-200-billion-for-the-first-time/ Thu, 13 Apr 2023 13:40:56 +0000 https://www.adexchanger.com/?p=369968 Slow growth beats no growth. US digital ad revenue growth slowed in 2022 compared to 2021, when revenues skyrocketed 35.4% YOY as the economy roared back from the depths of the COVID-19 pandemic. Yet 2022 was a record-breaking year for US digital advertising revenues, which cracked the $200 billion mark for the first time, according […]

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]]> Geoffroy Martin, New Ogury CEO, Bets On Personified Over Personalized Ads https://www.adexchanger.com/mobile/geoffroy-martin-new-ogury-ceo-bets-on-personified-over-personalized-ads/ Tue, 10 Jan 2023 08:00:26 +0000 https://www.adexchanger.com/?p=347549 Geoffroy Martin has had a front-row seat to the development of web retargeting and personalized advertising. He was the CEO of Art.com, an online retailer of wall art and décor, and from there became one of Criteo’s first clients when the ad tech company made its way to the US. In 2019, he joined Criteo […]

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]]> You Down With OTT? The MRC Says It’s Now CTV https://www.adexchanger.com/digital-tv/you-down-with-ott-the-mrc-says-its-now-ctv/ https://www.adexchanger.com/digital-tv/you-down-with-ott-the-mrc-says-its-now-ctv/#comments Wed, 08 Sep 2021 12:52:12 +0000 https://www.adexchanger.com/?p=173553 The Media Rating Council (MRC) may have stripped Nielsen of its National and Local TV accreditation last week, but it also made another significant announcement: It is now defining over-the-top as connected TV. The MRC issued final measurement guidelines on August 30 for CTV. The guidelines, first established with the IAB in 2018 in order […]

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]]> https://www.adexchanger.com/digital-tv/you-down-with-ott-the-mrc-says-its-now-ctv/feed/ 1 Verve Group Launches ATOM Targeting By Cohort For iOS https://www.adexchanger.com/mobile/verve-group-launches-atom-targeting-by-cohort-for-ios/ Fri, 21 May 2021 15:31:05 +0000 https://www.adexchanger.com/?p=164225 On-device is so in. On Friday, the mobile ad tech business Verve Group launched an in-app targeting product for Apple devices that uses on-device data to aggregate cohorts of users rather than targeting individuals. The product, dubbed ATOM (Anonymous Targeting on Mobile), collects data from the device and the app when it’s in use, but […]

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]]> App Developers Will Need To Commit To Cohorts. Don’t Be Left Behind. https://www.adexchanger.com/data-driven-thinking/app-developers-will-need-to-commit-to-cohorts-dont-be-left-behind/ Mon, 12 Apr 2021 04:46:51 +0000 https://www.adexchanger.com/?p=159913 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Wooten, founder and president at VRTCAL. The news around ID deprecation and privacy regulations is important and overwhelming. But while those conversations are necessary, we also need to face a […]

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]]> The Restrictions On IDFA Will Shift Mobile Budgets To TV https://www.adexchanger.com/on-tv-and-video/the-restrictions-on-idfa-will-shift-mobile-budgets-to-tv/ https://www.adexchanger.com/on-tv-and-video/the-restrictions-on-idfa-will-shift-mobile-budgets-to-tv/#comments Mon, 23 Nov 2020 05:36:47 +0000 https://www.adexchanger.com/?p=145484 “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tim Jenkins, EVP and head of audience & identity solutions at Cadent. Apple’s planned restrictions on use of IDFA (Identifier for Advertisers), requiring publishers to obtain an express opt-in, is ringing throughout the advertising […]

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]]> https://www.adexchanger.com/on-tv-and-video/the-restrictions-on-idfa-will-shift-mobile-budgets-to-tv/feed/ 1 6 Pro Tips for Successful Mobile Games App Retargeting https://www.adexchanger.com/data-driven-thinking/6-pro-tips-for-successful-mobile-games-app-retargeting/ Wed, 14 Oct 2020 04:30:58 +0000 https://www.adexchanger.com/?p=143506 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ido Zehori, data science team leader at BigaBid. One in five users forget about an app after using it for the first time. They’re originally drawn to the app from an offer […]

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]]> Comic: The Contactless Comeback Kid https://www.adexchanger.com/comic-strip/comic-the-contactless-comeback-kid/ Fri, 28 Aug 2020 04:04:51 +0000 https://www.adexchanger.com/?p=140827 A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

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