Marketers Archives | AdExchanger https://www.adexchanger.com/category/marketers/ News and Views on Data-Driven Digital Advertising and Marketing Mon, 19 Aug 2024 11:24:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Marketers Archives | AdExchanger https://www.adexchanger.com/category/marketers/ 32 32 Can E.L.F. Cosmetics Become A Consumer Destination, Not Just A Brand? https://www.adexchanger.com/marketers/can-e-l-f-cosmetics-become-a-consumer-destination-not-just-a-brand/ https://www.adexchanger.com/marketers/can-e-l-f-cosmetics-become-a-consumer-destination-not-just-a-brand/#respond Mon, 19 Aug 2024 04:45:07 +0000 https://www.adexchanger.com/?p=410824 For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand Officer Laurie Lam told AdExchanger. “But we are not a leader, necessarily, in the sense that we don’t […]

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]]> https://www.adexchanger.com/marketers/can-e-l-f-cosmetics-become-a-consumer-destination-not-just-a-brand/feed/ 0 DTC Brands Are Learning The Hard Way That Winning In Retail Can Be A Losing Bet https://www.adexchanger.com/marketers/dts-brands-are-learning-hard-way-that-winning-retail-can-be-losing-bet/ https://www.adexchanger.com/marketers/dts-brands-are-learning-hard-way-that-winning-retail-can-be-losing-bet/#respond Thu, 15 Aug 2024 04:54:37 +0000 https://www.adexchanger.com/?p=410605 It can feel like a big win when a favorite regional or startup brand gets picked up by a national chain like Walmart or Target. But it’s important to point out that the retailer isn’t making a bet on that brand. The brand is placing a bet that it’ll be able to hack it on […]

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]]> https://www.adexchanger.com/marketers/dts-brands-are-learning-hard-way-that-winning-retail-can-be-losing-bet/feed/ 0 Ad Tech Companies Should Heed The FTC’s Warning About Hashing https://www.adexchanger.com/marketers/ad-tech-companies-should-heed-the-ftcs-warning-about-hashing/ https://www.adexchanger.com/marketers/ad-tech-companies-should-heed-the-ftcs-warning-about-hashing/#respond Mon, 12 Aug 2024 05:00:25 +0000 https://www.adexchanger.com/?p=410312 A hash is kinda trash. Or, more precisely, not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information. In late July, the FTC published a blog post reminding companies that hashes aren’t anonymous. They can still be used to identify users, and their […]

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]]> https://www.adexchanger.com/marketers/ad-tech-companies-should-heed-the-ftcs-warning-about-hashing/feed/ 0 Why This Speaker Brand Is More Into Video For Marketing Than Audio https://www.adexchanger.com/marketers/why-this-speaker-brand-is-more-into-video-for-marketing-than-audio/ https://www.adexchanger.com/marketers/why-this-speaker-brand-is-more-into-video-for-marketing-than-audio/#respond Mon, 12 Aug 2024 05:00:24 +0000 https://www.adexchanger.com/?p=409912 Samsung-owned audio electronics manufacturer HARMAN International doesn’t advertise much in audio environments. That may sound odd for a brand that makes and sells speaker systems, headphones and other audio gear, but there’s a good reason, said Chris Epple, HARMAN’s VP of marketing in the Americas. Say an ad for a premium speaker manufactured by HARMAN’s […]

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]]> https://www.adexchanger.com/marketers/why-this-speaker-brand-is-more-into-video-for-marketing-than-audio/feed/ 0 Publicis Acquired Retail Tech With Agency Clients – And Now Those Agencies Want Out https://www.adexchanger.com/marketers/publicis-acquired-retail-tech-with-agency-clients-and-now-those-agencies-want-out/ https://www.adexchanger.com/marketers/publicis-acquired-retail-tech-with-agency-clients-and-now-those-agencies-want-out/#respond Thu, 08 Aug 2024 04:45:09 +0000 https://www.adexchanger.com/?p=410124 Publicis has outperformed its agency holding company peers, including WPP, Omnicom, Dentsu and IPG, largely on the strength of its retail and ecommerce acquisitions. The Publicis commerce strategy will be put to the test, though, as agencies plan to curtail spending with Publicis-owned businesses. You read that right: agencies. Many of Publicis’ fastest-growing and most […]

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]]> https://www.adexchanger.com/marketers/publicis-acquired-retail-tech-with-agency-clients-and-now-those-agencies-want-out/feed/ 0 Adalytics Report Challenges Verifiers And Pubs That Claim 100% Brand-Safe Media https://www.adexchanger.com/marketers/adalytics-report-challenges-verifiers-and-pubs-that-claim-100-brand-safe-media/ https://www.adexchanger.com/marketers/adalytics-report-challenges-verifiers-and-pubs-that-claim-100-brand-safe-media/#respond Wed, 07 Aug 2024 16:38:12 +0000 https://www.adexchanger.com/?p=410103 That thud you just heard? The latest Adalytics report dropped on Wednesday. The spotlight this time is on media sellers with masses of user-generated content (UGC), including movie and video review forums with unmoderated comment and discussion sections. Examples include Fandom, Tumblr, Metacritic, Dailymotion, Genius, Urban Dictionary (which you might expect) and even the Merriam-Webster […]

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]]> https://www.adexchanger.com/marketers/adalytics-report-challenges-verifiers-and-pubs-that-claim-100-brand-safe-media/feed/ 0 The DOJ Wins Its Search Antitrust Case Against Google. Next Up Is Ad Tech https://www.adexchanger.com/marketers/the-doj-wins-its-search-antitrust-case-against-google-next-up-is-ad-tech/ Mon, 05 Aug 2024 22:13:25 +0000 https://www.adexchanger.com/?p=409992 “Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice. The decision, which came down on Monday afternoon, is the culmination of the DOJ’s case arguing that Google maintains an illegal monopoly over the search […]

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]]> DoubleVerify Breaks The Moat And Storms The Social Castle https://www.adexchanger.com/marketers/doubleverify-breaks-the-moat-and-storms-the-social-castle/ Wed, 31 Jul 2024 15:32:49 +0000 https://www.adexchanger.com/?p=409612 What do Pepsi, Ulta Beauty and AB InBev have in common? A year ago, they were Moat clients. Now they’re in DoubleVerify’s camp. “It’s always an interesting dynamic when a competitor just literally drops off the map the way Oracle did with Moat,” DoubleVerify CEO Mark Zagorski told investors during the company’s earnings call on […]

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]]> Vendors Like RTB House And Raptive Bought Into The Privacy Sandbox. Do They Feel Burned? https://www.adexchanger.com/marketers/vendors-like-rtb-house-and-raptive-bought-in-to-the-privacy-sandbox-do-they-feel-burned/ Tue, 30 Jul 2024 10:45:27 +0000 https://www.adexchanger.com/?p=409183 Google sent the online ad ecosystem reeling a week ago with the news that, upon reflection, third-party cookies will not be deprecated for the entire browser. But what about the ad tech vendor partners that committed serious energy and resources to test Chrome’s Privacy Sandbox proposals? Vendors like Criteo, RTB House, Raptive and MiQ placed […]

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]]> The FTC Orders Companies To Disclose Info On “Surveillance Pricing” https://www.adexchanger.com/marketers/the-ftc-orders-companies-to-disclose-info-on-surveillance-pricing/ Thu, 25 Jul 2024 04:59:38 +0000 https://www.adexchanger.com/?p=408785 President Joe Biden is out of the race. And FTC Chair Lina Khan isn’t slowing down at all. “Sure,” you say. “But why is that relevant to the AdExchanger Commerce Media newsletter?” Because Khan, an aggressive antitrust enforcer, is ordering data from eight companies, which she describes as a “shadowy ecosystem of pricing middlemen,” in […]

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