Why This Speaker Brand Is More Into Video For Marketing Than Audio
Chris Epple, JBL’s VP of marketing, on why TikTok is the brand’s new favorite jam – including to generate sales – and how JBL measures what he calls “quality social engagement.”
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Meta Had A Stellar Q1 (But Tell That To The Victims Of Its Recent Ad Platform Glitch)
Meta has managed to defy gravity yet again. On Wednesday, at the same time that ecommerce and DTC advertisers remained on tenterhooks after a major bug wreaked overspending havoc in Meta’s advertising platform over the weekend, the company’s stock soared by more than 11% during after-hours trading based on its first quarter results. Meta’s total […]
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Sprinklr’s CEO Ragy Thomas On Staying Positive In A Tough Economy
When customer experience software company Sprinklr went public in June of last year, it joined a veritable stampede of ad tech companies that hit the public market in 2021. And then … 2022 happened. The market might be tough right now, but Ragy Thomas, Sprinklr’s CEO, isn’t letting it shake him.