Senior Editor
James covers the intersection of commerce, media and advertising technology.
AUTHOR ARCHIVE FOR:
James Hercher
Articles By James
-
DoubleVerify Breaks The Moat And Storms The Social Castle
What do Pepsi, Ulta Beauty and AB InBev have in common? A year ago, they were Moat clients. Now they’re in DoubleVerify’s camp.
Tagged in: -
Vendors Like RTB House And Raptive Bought Into The Privacy Sandbox. Do They Feel Burned?
For some, Chrome’s news that it’s keeping third-party cookies was a moment of vindication. But was it a cruel blow to partners that tested the Privacy Sandbox in good faith?
-
The FTC Orders Companies To Disclose Info On “Surveillance Pricing”
The FTC is ordering data from eight companies, which Commissioner Lina Khan describes as part of a “shadowy ecosystem of pricing middlemen,” in pursuit of visibility into “surveillance pricing.”
Tagged in: -
Programmatic Companies Wrestle With ID Bridging And What Counts As Fraud
In January, the Chrome browser removed third-party cookies for 1% of users, to facilitate testing of the Privacy Sandbox – and a new controversy was born.
Tagged in: -
It’s Open Season On SaaS As Brands Confront Their Own Subscription Fatigue
For CFOs and CEOs, we’ve entered a kind of open hunting season on martech SaaS.
Tagged in: -
TripleLift CEO Dave Clark Abruptly Exits After Setting The SSP On A New Trajectory
Dave Clark, who’s led TripleLift for the past two years, is stepping down, effective immediately, and is being replaced by a coterie of TripleLifters.
Tagged in: -
Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up
Topsort can lean into Moloco’s algorithmic personalization, while Moloco benefits from Topsort’s footprint with local retailers in the US and in Latin America.
Tagged in: -
Uber’s Evolution Shows How Retail Media Will Get More Complicated – And Lucrative
This week, we take a dive into the Uber Eats advertising business, which drove from no formal ad business two years ago to being on pace to earn more than a billion dollars from advertisers this year.
Tagged in: -
CDP BlueConic Acquires First-Party Data Collection Startup Jebbit
On Wednesday, customer data platform BlueConic bought Jebbit, which creates quizzes, surveys and other interactive online plugs for collecting data from customers.
