Roku announced an integration with The Trade Desk’s UID 2.0 identifier to attract new buyers and “increase monetization per account” by improving ad targeting, said Roku CEO Anthony Wood during the company’s earnings call Thursday.
Roku’s total Q2 revenue was $764 million, up 18% year-over-year, but was relatively flat compared with last quarter, when revenue clocked in at $734 million. CFO Steve Louden was probably referring to that plateau when he warned of a TV ad spend hiatus. US advertisers are pulling back in reaction to inflation and supply chain shortages.
