CTV Roundup Archives | AdExchanger https://www.adexchanger.com/category/ctv-roundup/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 20 Aug 2024 17:26:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png CTV Roundup Archives | AdExchanger https://www.adexchanger.com/category/ctv-roundup/ 32 32 How Sensodyne Is Optimizing TV Ads Using Attention Metrics https://www.adexchanger.com/ctv-roundup/how-sensodyne-is-optimizing-tv-ads-using-attention-metrics/ https://www.adexchanger.com/ctv-roundup/how-sensodyne-is-optimizing-tv-ads-using-attention-metrics/#respond Fri, 16 Aug 2024 05:00:56 +0000 https://www.adexchanger.com/?p=410581 Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads. The Haleon-owned toothpaste brand also wanted to optimize for attention.

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]]> https://www.adexchanger.com/ctv-roundup/how-sensodyne-is-optimizing-tv-ads-using-attention-metrics/feed/ 0 Copying Netflix Is Part Of The Streaming Profitability Playbook https://www.adexchanger.com/ctv-roundup/copying-netflix-is-part-of-the-streaming-profitability-playbook/ https://www.adexchanger.com/ctv-roundup/copying-netflix-is-part-of-the-streaming-profitability-playbook/#respond Fri, 09 Aug 2024 04:59:38 +0000 https://www.adexchanger.com/?p=410201 Disney and Netflix report streaming profitability, while WBD continues to suffer revenue losses. What Disney and WBD have in common, however, is a desire to copy Netflix.

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]]> https://www.adexchanger.com/ctv-roundup/copying-netflix-is-part-of-the-streaming-profitability-playbook/feed/ 0 Why Toyota’s Olympics Exit Opens Up The Games For Hyundai https://www.adexchanger.com/ctv-roundup/why-toyotas-olympics-exit-opens-up-the-games-for-hyundai/ Fri, 02 Aug 2024 04:55:29 +0000 https://www.adexchanger.com/?p=409254 Hyundai returns to the Olympics as a national advertiser and the presenting sponsor of the USA women’s soccer team – with a new ad campaign to show for it.

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]]> CTV Is One Of The Fastest-Growing Channels On Viant’s Platform – But There’s Still Value In Linear https://www.adexchanger.com/ctv-roundup/ctv-is-one-of-the-fastest-growing-channels-on-viants-platform-but-theres-still-value-in-linear/ Fri, 26 Jul 2024 05:00:07 +0000 https://www.adexchanger.com/?p=408881 I recently caught up with Viant co-founders Tim (CEO) and Chris (COO) Vanderhook – or, as I like to think of them, The Brothers Vanderhook – to get an update on their business. During Q1 this year, Viant reported that streaming audio and CTV combined represented more than half of the total ad spend on […]

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]]> How Toyota Uses TV Home Screens To Reframe The Camry Brand https://www.adexchanger.com/ctv-roundup/how-toyota-uses-tv-home-screens-to-reframe-the-camry-brand/ Fri, 19 Jul 2024 04:55:25 +0000 https://www.adexchanger.com/?p=408365 Toyota is dipping its toes into home screen ads on Vizio TVs with a recent campaign for the new hybrid 2025 Camry model in hopes of reaching younger consumers.

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]]> BET+ Bets On Programmatic To Boost Revenue For Its New Ad-Supported Service https://www.adexchanger.com/ctv-roundup/bet-bets-on-programmatic-to-boost-revenue-for-its-new-ad-supported-service/ Fri, 12 Jul 2024 05:00:59 +0000 https://www.adexchanger.com/?p=407954 BET+, which first launched in 2019 without ads, rolled out an ad-supported tier in June 2023. Now, the next step for BET+ will be to increase its monetization, says Jason Harvey, EVP of BET Media Group and head of BET+.

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]]> This Startup Is Serving Up A Cocktail Of CTV And DOOH https://www.adexchanger.com/ctv-roundup/this-startup-is-serving-up-a-cocktail-of-ctv-and-dooh/ Wed, 03 Jul 2024 04:55:06 +0000 https://www.adexchanger.com/?p=407561 BarBoards, an Austin-based startup that launched in February, is the latest DOOH tech platform hoping to win TV ad dollars by running ads on screens in restaurants and bars.

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]]> TV Advertisers Are Revisiting Their Relationships With DSPs https://www.adexchanger.com/ctv-roundup/tv-advertisers-are-revisiting-their-relationships-with-dsps/ Fri, 28 Jun 2024 04:45:33 +0000 https://www.adexchanger.com/?p=407141 It's never been more complicated to buy TV ads than it is today. As a result, TV advertisers are rethinking how they want to use programmatic platforms.

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]]> Video Currencies Are Making Waves At Cannes Lions https://www.adexchanger.com/ctv-roundup/video-currencies-are-making-waves-at-cannes-lions/ Fri, 21 Jun 2024 04:53:33 +0000 https://www.adexchanger.com/?p=406554 If the nonstop news coming out of Cannes Lions in France this week is making your head spin, this week’s newsletter dispatch will catch you up on how CTV is factoring into this year’s festival.

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]]> What Advertisers Miss In Their Quest To Reach Hispanic Audiences https://www.adexchanger.com/ctv-roundup/what-advertisers-miss-in-their-quest-to-reach-hispanic-audiences/ Fri, 14 Jun 2024 04:55:43 +0000 https://www.adexchanger.com/?p=406193 For a moment in time, agencies and brands upped their efforts to reach diverse audiences and spend on diverse-owned media. But that hype has since petered out, in part because brands lack the data to effectively target this audience.

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