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CTV Roundup

CTV Is One Of The Fastest-Growing Channels On Viant’s Platform – But There’s Still Value In Linear

BY Allison Schiff// July 26th, 2024

During Q1 this year, Viant reported that streaming audio and CTV combined represented more than half of the total ad spend on its platform.
Tagged in:
supply path optimization

Viant Adds More Sellers To Its Supply-Path Optimization Program

BY Alyssa Boyle// September 6th, 2023

The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying.
Tagged in:
- advertisers
- CTV
- Direct Access
- DSPs
- featured
- Publishers
- SSPs
- Tom Wolfe
- Viant