CRM Archives | AdExchanger

Former Ad Block Recovery Startup Admiral Secures $19 Million In New Funding

Victoria McNally — Wed, 21 Aug 2024 05:00:21 +0000

Admiral, a startup that first got its start with ad block recovery tools, announced the close of a $19 million growth equity and debt funding round on Wednesday.

The post Former Ad Block Recovery Startup Admiral Secures $19 Million In New Funding appeared first on AdExchanger.

Adalytics Exposes Forbes MFA Subdomain; The New York Times Embraces Attention

AdExchanger — Fri, 05 Apr 2024 04:03:05 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Just A Little “3” Forbes and Media.net are in hot water after an Adalytics investigation revealed a shady MFA subdomain (www3.Forbes.com) being sold programmatically as the normal Forbes URL, The Wall Street Journal reports. The subdomain was shut down in late March, […]

The post Adalytics Exposes Forbes MFA Subdomain; The New York Times Embraces Attention appeared first on AdExchanger.

How Nespresso Courts Coffee Connoisseurs, Particularly Gen Z

Hana Yoo — Tue, 17 Oct 2023 05:30:33 +0000

Nespresso is big on Reddit. So big, in fact, that a few years ago, Reddit approached the Italian luxury coffee brand to see if it was interested in creating a branded presence on the platform. Reddit doesn’t generally seek input from brands in its community-based subreddits. But it made an exception for Nespresso because of […]

The post How Nespresso Courts Coffee Connoisseurs, Particularly Gen Z appeared first on AdExchanger.

Salesforce Wants To Cement Its AI Street Cred With New Einstein Tools

Allison Schiff — Tue, 12 Sep 2023 12:00:23 +0000

Salesforce loves AI as much as it loves CRM. On Tuesday, to coincide with its Dreamforce conference, Salesforce launched Einstein 1, a platform that makes it easier for companies to use data within Data Cloud to build AI-powered apps and experiences. Data Cloud, (Salesforce’s newish name for its customer data platform), allows marketers to unify […]

The post Salesforce Wants To Cement Its AI Street Cred With New Einstein Tools appeared first on AdExchanger.

AdExplainer: What Are Mobile Postbacks, And How Are They Used?

Anthony Vargas — Mon, 21 Aug 2023 05:15:38 +0000

Mobile attribution is in upheaval. Tools like Apple’s SKAdNetwork (SKAN) and the Google Privacy Sandbox are changing how campaign reporting works at its most basic level. But to make sense of these changes, marketers need to understand the fundamentals, including postbacks – the most essential element of mobile attribution. Postbacks are notification signals that allow […]

The post AdExplainer: What Are Mobile Postbacks, And How Are They Used? appeared first on AdExchanger.

Add3 Finds That A CRM + DSP = Better Performance

Anthony Vargas — Wed, 02 Aug 2023 11:41:57 +0000

Can a CRM and a DSP work together? Mar tech and ad tech are that couple that seem like they should be together, even though something always gets in the way. But advertisers are determined to make the relationship work to get the most out of their clients’ first-party data. That’s why Seattle-based ad agency […]

The post Add3 Finds That A CRM + DSP = Better Performance appeared first on AdExchanger.

Do Programmers Care How Viewers Feel?; Apple Vs. Conversion KPIs

AdExchanger — Thu, 22 Jun 2023 04:03:14 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Looking For ADvice No one likes cruddy TV ads. But how much of a problem are they, really? Enough for Comcast-owned FreeWheel to unveil The Viewer Experience Lab at Cannes in partnership with research company MediaScience. The lab will test consumer responses to […]

The post Do Programmers Care How Viewers Feel?; Apple Vs. Conversion KPIs appeared first on AdExchanger.

Salesforce Adds Generative AI To Its Commerce And Marketing Clouds

Allison Schiff — Wed, 07 Jun 2023 12:00:01 +0000

Who needs friends when you can converse with your data clean room, chat with your ad platform and, uh, talk to your marketing cloud? On Wednesday, Salesforce announced a series of new features for its marketing and commerce clouds that use generative AI technology to help marketers be more efficient with their campaign creation, personalization, […]

The post Salesforce Adds Generative AI To Its Commerce And Marketing Clouds appeared first on AdExchanger.

The Browser Cold War Is Turning Hot; TikTok The News

AdExchanger — Thu, 04 May 2023 04:03:26 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Browser Bowsers A decades-long truce among browser operators – Apple Safari, Microsoft Edge and Google Chrome – is dissolving as Google and Microsoft militarize their platform borderlands. Last year, Google introduced a one-click button for Windows devices that set Chrome as the […]

The post The Browser Cold War Is Turning Hot; TikTok The News appeared first on AdExchanger.

What Makes A Currency?; Google’s Ad Tech May Not Be The Big Problem

AdExchanger — Tue, 07 Mar 2023 05:03:58 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Currents Of Currency In January, a group of US broadcasters formed a joint industry committee, fronted by OpenAP, to work on new video currency standards. On Monday, the JIC published its first guidelines. The “first pass” on these guidelines establishes a baseline between […]

The post What Makes A Currency?; Google’s Ad Tech May Not Be The Big Problem appeared first on AdExchanger.