the trade desk Archives | AdExchanger https://www.adexchanger.com/tag/the-trade-desk/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 20 Aug 2024 21:25:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png the trade desk Archives | AdExchanger https://www.adexchanger.com/tag/the-trade-desk/ 32 32 Former Ad Block Recovery Startup Admiral Secures $19 Million In New Funding https://www.adexchanger.com/marketing-automation-2/former-ad-block-recovery-startup-admiral-secures-19-million-in-new-funding/ https://www.adexchanger.com/marketing-automation-2/former-ad-block-recovery-startup-admiral-secures-19-million-in-new-funding/#respond Wed, 21 Aug 2024 05:00:21 +0000 https://www.adexchanger.com/?p=410954 Admiral, a startup that first got its start with ad block recovery tools, announced the close of a $19 million growth equity and debt funding round on Wednesday.

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]]> https://www.adexchanger.com/marketing-automation-2/former-ad-block-recovery-startup-admiral-secures-19-million-in-new-funding/feed/ 0 The New Everything Shop; Are We Ready For UID3? https://www.adexchanger.com/daily-news-roundup/friday-16082024/ https://www.adexchanger.com/daily-news-roundup/friday-16082024/#respond Fri, 16 Aug 2024 04:03:19 +0000 https://www.adexchanger.com/?p=410730 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scaling The Wal’ Many big retailers are down on total volume, but Walmart shares were up 7% yesterday after the company reported a slight increase in overall sales. Walmart also had a strong uptick of almost half a percent in profit margin. When […]

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]]> https://www.adexchanger.com/daily-news-roundup/friday-16082024/feed/ 0 The Trade Desk Says UID2 Has Now Reached ‘Critical Mass’ https://www.adexchanger.com/online-advertising/the-trade-desk-says-uid2-has-now-reached-critical-mass/ https://www.adexchanger.com/online-advertising/the-trade-desk-says-uid2-has-now-reached-critical-mass/#respond Fri, 09 Aug 2024 13:51:56 +0000 https://www.adexchanger.com/?p=410301 The Trade Desk has delivered another smash earnings report, with $585 million in Q2 revenue, up 26% year-over-year. The company, which reported on Thursday, generated $85 million in net profit, more than double the $33 million it generated in Q2 2023. Meanwhile, Unified ID 2.0, the open-source identity initiative created and backed by The Trade […]

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]]> https://www.adexchanger.com/online-advertising/the-trade-desk-says-uid2-has-now-reached-critical-mass/feed/ 0 Omnichannel Marketers Have Outgrown Third-Party Cookies, Even If Google’s Still Holding On https://www.adexchanger.com/data-driven-thinking/omnichannel-marketers-have-outgrown-third-party-cookies-even-if-googles-still-holding-on/ Mon, 05 Aug 2024 04:35:36 +0000 https://www.adexchanger.com/?p=409857 Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a pivotal moment in the history of digital advertising. But it isn’t a decisive one. With so many variables at play, including data regulation, user privacy concerns and technological advancements, Google’s update […]

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]]> The First Programmatic Olympics Is Attracting New Advertisers https://www.adexchanger.com/tv/the-first-programmatic-olympics-is-attracting-new-advertisers/ Fri, 02 Aug 2024 05:00:13 +0000 https://www.adexchanger.com/?p=409807 Athletes aren’t the only ones competing during the Paris Olympics. Advertisers are bidding to reach tens of millions of viewers during the first programmatic Olympic Games.

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]]> Did Yahoo And The Trade Desk Bury The Hatchet?; TV Buyers Can’t Quit Nielsen https://www.adexchanger.com/daily-news-roundup/monday-08072024/ Mon, 08 Jul 2024 04:03:55 +0000 https://www.adexchanger.com/?p=407632 Yahoo may have earned itself a stay of execution with The Trade Desk. Plus, TV buyers are clinging to Nielsen for yet another upfront season.

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]]> Instream Or Out? Why It’s So Hard To Accurately Label Video Inventory https://www.adexchanger.com/publishers/instream-or-out-why-its-so-hard-to-accurately-label-video-inventory/ Tue, 02 Jul 2024 16:15:34 +0000 https://www.adexchanger.com/?p=407550 Step aside, made-for-advertising sites. There’s another media quality controversy flaring up in the world of online video. Buy-side pressure is building over how publishers categorize their video inventory. The Trade Desk kicked off a reckoning when it removed support for Yahoo video inventory it claims the publisher mislabeled as instream. Now the industry is questioning […]

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]]> The Trade Desk Makes Good On Threats To Block Yahoo’s Video Ads https://www.adexchanger.com/platforms/the-trade-desk-makes-good-on-threats-to-block-yahoos-video-ads/ Fri, 21 Jun 2024 17:56:58 +0000 https://www.adexchanger.com/?p=406596 The Trade Desk has closed the spigot on a deluge of video inventory it says is mislabeled by Yahoo as in-stream ad units. As of Monday this week, The Trade Desk (TTD) has already disabled access to all of Yahoo’s video inventory for open-auction bidding, according to an agency source that asked to remain anonymous. […]

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]]> The Trade Desk Adds CVS Retail Data And Relishes The Small Wins In Retail Media https://www.adexchanger.com/commerce/the-trade-desk-adds-cvs-retail-data-and-relishes-the-small-wins-in-retail-media/ Tue, 18 Jun 2024 07:00:48 +0000 https://www.adexchanger.com/?p=406394 Covering retail media entails a great deal of déjà vu. For instance, The Trade Desk announced today an integration with the CVS ad tech business, called the CVS Media Exchange (CMX). It will beta test a self-serve DSP for targeting and attributing programmatic campaigns using the pharmacy chain’s first-party data and loyalty program. In a […]

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]]> Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio https://www.adexchanger.com/platforms/pandora-integrates-with-uid2-to-raise-the-volume-on-programmatic-audio/ Mon, 17 Jun 2024 14:00:05 +0000 https://www.adexchanger.com/?p=406370 The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today. The UID2 integration is also Pandora’s first partnership with a third-party ID. The integration adds more addressability for AdsWizz, the end-to-end programmatic platform […]

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