adjust Archives | AdExchanger https://www.adexchanger.com/tag/adjust/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 20 Aug 2024 22:57:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png adjust Archives | AdExchanger https://www.adexchanger.com/tag/adjust/ 32 32 Google Won’t Kill Off Cookies, Consumers Will – And That’s How It Should Be https://www.adexchanger.com/data-driven-thinking/google-wont-kill-off-cookies-consumers-will-and-thats-how-it-should-be/ https://www.adexchanger.com/data-driven-thinking/google-wont-kill-off-cookies-consumers-will-and-thats-how-it-should-be/#respond Wed, 21 Aug 2024 04:35:30 +0000 https://www.adexchanger.com/?p=410968 Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good. Exact details are still unclear, but Google said it will offer Chrome users the chance to “make an informed choice that applies across their web browsing.” The fate of cookies is now in the hands of the consumer. […]

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]]> https://www.adexchanger.com/data-driven-thinking/google-wont-kill-off-cookies-consumers-will-and-thats-how-it-should-be/feed/ 0 The Google Chrome Cookie Pivot Has The Industry Wary Of Another ATT-Esque Upheaval https://www.adexchanger.com/platforms/the-google-chrome-cookie-pivot-has-the-industry-wary-of-another-att-esque-upheaval/ Thu, 25 Jul 2024 15:14:39 +0000 https://www.adexchanger.com/?p=408836 Google’s announcement on Monday that, on second (or third) thought, it won’t kill third-party cookies in Chrome after all has left the industry grappling with a slate of unanswered questions. Google now says it will introduce new browser-level controls so users can opt in to cookie tracking – or not. But nobody, not even inside […]

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]]> Embracing Incrementality: Navigating Post-Privacy Measurement Challenges https://www.adexchanger.com/data-driven-thinking/embracing-incrementality-navigating-post-privacy-measurement-challenges/ Wed, 29 May 2024 04:35:43 +0000 https://www.adexchanger.com/?p=404542 As privacy changes lead to signal loss, digital advertising is diverging from user-level data and specific measurement methods like multi-touch attribution (MTA) and media mix modeling (MMM) in favor of bigger-picture analysis of marketing performance and a multi-methodology approach. Relying solely on MTA and MMM is not enough. There’s also a third method: incrementality. This […]

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]]> CTV Isn’t Just The Evolution Of TV – It Brings Unique Advertising Potential https://www.adexchanger.com/on-tv-and-video/ctv-isnt-just-the-next-phase-of-tv-it-brings-unique-advertising-potential/ Wed, 13 Dec 2023 05:35:44 +0000 https://www.adexchanger.com/?p=391076 Traditional TV advertising is certainly going through a period of significant and disruptive change. But the shift of ad dollars from linear to connected TV (CTV) is not the inevitable consequence of changing audience viewing habits. Rather, it is a consequence of advertisers feeling like they have more control over campaign targeting and measurement in […]

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]]> AdExplainer: What Are Mobile Postbacks, And How Are They Used? https://www.adexchanger.com/adexplainer/adexplainer-what-are-mobile-postbacks-and-how-are-they-used/ Mon, 21 Aug 2023 05:15:38 +0000 https://www.adexchanger.com/?p=382593 Mobile attribution is in upheaval. Tools like Apple’s SKAdNetwork (SKAN) and the Google Privacy Sandbox are changing how campaign reporting works at its most basic level. But to make sense of these changes, marketers need to understand the fundamentals, including postbacks ­– the most essential element of mobile attribution. Postbacks are notification signals that allow […]

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]]> 4 Tips For SKAN 4: Now Is The Ideal Time To Optimize Campaigns https://www.adexchanger.com/data-driven-thinking/4-tips-for-skan-4-now-is-the-ideal-time-to-optimize-campaigns/ Fri, 11 Aug 2023 04:35:22 +0000 https://www.adexchanger.com/?p=382191 Mobile marketers and measurement partners are used to adapting to Apple’s evolving iOS and privacy standards.  Expectations were set with the first StoreKit Ad Network (SKAN) framework introduced in 2018. Now the industry is faced with adopting SKAN 4 to unlock the latest capabilities, from more measurement windows to new conversion values. But despite the […]

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]]> Advertisers, Here’s How To Stop Losing Money On CTV https://www.adexchanger.com/on-tv-and-video/advertisers-heres-how-to-stop-losing-money-on-ctv/ Thu, 12 Jan 2023 05:35:09 +0000 https://www.adexchanger.com/?p=348439 “On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Gijsbert Pols, PhD, director of connected TV and new channels at Adjust. Connected TV advertising is here to stay. It is big, and it is going to get bigger. Ad spend in the US alone […]

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]]> The Top 10 AdExchanger Stories Of 2022 https://www.adexchanger.com/strategy/the-top-10-adexchanger-stories-of-2022/ Fri, 23 Dec 2022 10:00:45 +0000 https://www.adexchanger.com/?p=338410 The slow dismantling of cookie-based tech had its fingerprints all over our coverage in 2022 (if you’ll excuse the mixed metaphor). Data privacy supplied the drumbeat, from stories about clean rooms to new privacy-forward ad tech products to the rise of retail media (a data safe haven). Everyone from platforms to marketers marched to its […]

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]]> SKAN 4 Overview: Everything Advertisers Need To Know https://www.adexchanger.com/data-driven-thinking/skan-4-overview-everything-advertisers-need-to-know/ Wed, 30 Nov 2022 05:35:18 +0000 https://www.adexchanger.com/?p=305070 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Madding, chief product officer at Adjust. The greatly anticipated SKAdNetwork (SKAN) 4.0 was released last month and there’s a lot to be optimistic about. But there’s also complexity to unpack. […]

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]]> Why The Economic Downturn Could Be Good News For CTV https://www.adexchanger.com/on-tv-and-video/why-the-economic-downturn-could-be-good-news-for-ctv/ Thu, 15 Sep 2022 04:35:15 +0000 https://www.adexchanger.com/?p=253717 With a bear market upon us and the chance of a recession as high as 44%, marketers are bracing for budget cuts. Typically, marketers pull back on branding when money gets tight, retreating to superficial, measurable safe havens like search and social. But one channel that is likely to endure the recession is CTV, writes Gijsbert Pols, PhD, director of CTV and new channels at Adjust.

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