Apple AppTrackingTransparency Archives | AdExchanger

Google Won’t Kill Off Cookies, Consumers Will – And That’s How It Should Be

AdExchanger Guest Columnist — Wed, 21 Aug 2024 04:35:30 +0000

Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good. Exact details are still unclear, but Google said it will offer Chrome users the chance to “make an informed choice that applies across their web browsing.” The fate of cookies is now in the hands of the consumer. […]

The post Google Won’t Kill Off Cookies, Consumers Will – And That’s How It Should Be appeared first on AdExchanger.

The SSP Shopping Spree; Disney Cuts Ad Prices To Make More Revenue

AdExchanger — Mon, 24 Jun 2024 04:03:47 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPO M&A The Cannes Lions festival is always a splashy week, and this year the much-derided SSP category found itself in the middle of the action. On Friday, Adweek reported that Sonobi is up for sale – it has been for sale since […]

The post The SSP Shopping Spree; Disney Cuts Ad Prices To Make More Revenue appeared first on AdExchanger.

Can We SKAN Ahead Real Quick?; Google Has It Out For Agencies

AdExchanger — Thu, 30 May 2024 04:03:26 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SKAN 4 On The Floor Apple’s AppTrackingTransparency framework broke mobile attribution and optimization. SKAdNetwork (SKAN) was supposed to be a viable measurement alternative, but has fallen short despite several updates, writes Eric Seufert at Mobile Dev Memo. Now it looks like the latest […]

The post Can We SKAN Ahead Real Quick?; Google Has It Out For Agencies appeared first on AdExchanger.

Why SSPs And DSPs Are Breaking The Barrier Between Supply And Demand

AdExchanger Guest Columnist — Thu, 02 May 2024 04:35:55 +0000

Most of the companies in the digital marketing ecosystem have traditionally serviced either the supply or the demand side. But in the last few years, this trend has started to change. Google and Meta have always served both sides of the advertising ecosystem, and other examples are emerging as well. In 2022, leading demand-side […]

The post Why SSPs And DSPs Are Breaking The Barrier Between Supply And Demand appeared first on AdExchanger.

What The CMA Has To Say About The Privacy Sandbox; The Cookie’s Loss Is MMM’s Gain

AdExchanger — Mon, 29 Apr 2024 04:03:21 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The CMA Has Its Say Google’s latest cookie deprecation delay had some industry watchers speculating that it was trying to preempt a negative assessment of its Privacy Sandbox cookie alternative from the UK’s Competition and Markets Authority (CMA). Well, the CMA just released […]

The post What The CMA Has To Say About The Privacy Sandbox; The Cookie’s Loss Is MMM’s Gain appeared first on AdExchanger.

AppLovin Takes A Stake In Flip; Google Incognito Gets Called Out

AdExchanger — Wed, 03 Apr 2024 04:03:34 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Flip Side AppLovin continues to expand beyond gaming – this time by investing $50 million in Flip, a shopping app with a social video feed, as part of its $144 million Series C round. Flip will also consolidate to AppLovin’s buy-side ad […]

The post AppLovin Takes A Stake In Flip; Google Incognito Gets Called Out appeared first on AdExchanger.

Google And Apple Are Interested In Profits, Not Privacy

AdExchanger Guest Columnist — Thu, 01 Feb 2024 05:35:12 +0000

This coming year’s privacy changes probably present the biggest change digital advertising has ever faced. But not enough marketers are aware of just how much they could be impacted. It’s not a question of who isn’t prepared for the deprecation of cookies and Apple’s Privacy Manifests. It’s more a question of who is prepared. And […]

The post Google And Apple Are Interested In Profits, Not Privacy appeared first on AdExchanger.

CMOs: It’s Time To End The Age Of BS

AdExchanger Guest Columnist — Tue, 16 Jan 2024 05:35:19 +0000

The marketing industry is calling out for leadership. And CMOs are responding: “Meh.” Marketing chiefs are accustomed to justifying their existence to the rest of the C-suite. But according to a 2022 Gartner study, fewer than half of CMOs believe they can prove the value of their organization’s efforts. They can’t answer the basic question […]

The post CMOs: It’s Time To End The Age Of BS appeared first on AdExchanger.

Signal Loss Is Muddying TV Measurement – But Identity Data Can Help

Alyssa Boyle — Mon, 11 Dec 2023 13:25:12 +0000

TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos.

The post Signal Loss Is Muddying TV Measurement – But Identity Data Can Help appeared first on AdExchanger.

The Problem With Ad Platform Measurement – From Someone Who Knows

Allison Schiff — Mon, 20 Nov 2023 06:00:00 +0000

Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy Growth by Science. “It’s time for change.” Covato launched Growth by Science, initially as a side project in 2011 while working full time building […]

The post The Problem With Ad Platform Measurement – From Someone Who Knows appeared first on AdExchanger.