Laila Mignoni

Bacardi doesn’t have a digital marketing strategy, per se – because it’s all digital, says Laila Mignoni, the brand’s global VP of marketing and creative excellence.

Bacardi sees a big branding opportunity in digital audio. The rum brand turned to SoundCloud to launch an experiential activation with electronic music trio Major Lazer as part of an ongoing campaign that centers on music and dance. Starting Tuesday, artists from the US, the Bahamas and Puerto Rico can upload Bacardi-inspired tracks to SoundCloud […]