Google Chrome Archives | AdExchanger https://www.adexchanger.com/tag/google-chrome/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 20 Aug 2024 22:57:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Google Chrome Archives | AdExchanger https://www.adexchanger.com/tag/google-chrome/ 32 32 Google Won’t Kill Off Cookies, Consumers Will – And That’s How It Should Be https://www.adexchanger.com/data-driven-thinking/google-wont-kill-off-cookies-consumers-will-and-thats-how-it-should-be/ https://www.adexchanger.com/data-driven-thinking/google-wont-kill-off-cookies-consumers-will-and-thats-how-it-should-be/#respond Wed, 21 Aug 2024 04:35:30 +0000 https://www.adexchanger.com/?p=410968 Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good. Exact details are still unclear, but Google said it will offer Chrome users the chance to “make an informed choice that applies across their web browsing.” The fate of cookies is now in the hands of the consumer. […]

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]]> https://www.adexchanger.com/data-driven-thinking/google-wont-kill-off-cookies-consumers-will-and-thats-how-it-should-be/feed/ 0 Browser Extension Developers Say Google And Apple Need CMA Oversight https://www.adexchanger.com/platforms/browser-extension-developers-say-google-and-apple-need-cma-oversight/ https://www.adexchanger.com/platforms/browser-extension-developers-say-google-and-apple-need-cma-oversight/#respond Wed, 14 Aug 2024 13:52:29 +0000 https://www.adexchanger.com/?p=410555 Antitrust regulators are turning their attention to mobile web browsers. Last week, the UK’s Competition and Markets Authority (CMA) announced an update to its investigation into anticompetitive practices in the mobile web browser market. (The investigation also covers the cloud gaming market as a bit of a tacked-on add-in.) In previous updates, between March and […]

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]]> https://www.adexchanger.com/platforms/browser-extension-developers-say-google-and-apple-need-cma-oversight/feed/ 0 Who Stands To Benefit In Search Ads Following Google’s Antitrust Verdict? https://www.adexchanger.com/data-driven-thinking/who-stands-to-benefit-in-search-ads-following-googles-antitrust-verdict/ https://www.adexchanger.com/data-driven-thinking/who-stands-to-benefit-in-search-ads-following-googles-antitrust-verdict/#respond Wed, 14 Aug 2024 04:35:09 +0000 https://www.adexchanger.com/?p=410513 With the huge ruling from the US Department of Justice that Google is a “monopolist” when it comes to search, the regulatory future of online search is being questioned – a scary thought for many marketers. The crux of the case is that Google pays companies to ensure a user’s browser is directed to Google […]

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]]> https://www.adexchanger.com/data-driven-thinking/who-stands-to-benefit-in-search-ads-following-googles-antitrust-verdict/feed/ 0 Forget Chrome’s Cookie Concerns: Solutions To Signal Loss Are Already Here https://www.adexchanger.com/data-driven-thinking/forget-chromes-cookie-concerns-solutions-to-signal-loss-are-already-here/ https://www.adexchanger.com/data-driven-thinking/forget-chromes-cookie-concerns-solutions-to-signal-loss-are-already-here/#respond Tue, 13 Aug 2024 04:35:15 +0000 https://www.adexchanger.com/?p=410374 Just a few short weeks ago, the digital advertising industry stopped in its tracks for a moment when Google announced that it no longer plans to deprecate third-party cookies on Chrome.  But that’s all the pause this announcement warrants—a moment. The trajectory of digital advertising remains unchanged. There are plenty of signs that the investments […]

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]]> https://www.adexchanger.com/data-driven-thinking/forget-chromes-cookie-concerns-solutions-to-signal-loss-are-already-here/feed/ 0 Omnichannel Marketers Have Outgrown Third-Party Cookies, Even If Google’s Still Holding On https://www.adexchanger.com/data-driven-thinking/omnichannel-marketers-have-outgrown-third-party-cookies-even-if-googles-still-holding-on/ Mon, 05 Aug 2024 04:35:36 +0000 https://www.adexchanger.com/?p=409857 Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a pivotal moment in the history of digital advertising. But it isn’t a decisive one. With so many variables at play, including data regulation, user privacy concerns and technological advancements, Google’s update […]

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]]> The Cookie Conundrum Proves Google Couldn’t Collaborate In The Sandbox https://www.adexchanger.com/data-driven-thinking/the-cookie-conundrum-proves-google-couldnt-collaborate-in-the-sandbox/ Mon, 29 Jul 2024 04:35:54 +0000 https://www.adexchanger.com/?p=409053 After years of delayed deadlines, Google has finally put third-party cookie deprecation to rest.  Last Monday’s announcement begets a slew of industry questions about the implementation and impact of Google’s proposal for the user opt-in mechanism, and only time will tell when they will be answered. One thing is clear, however: Google is acknowledging its […]

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]]> The Google Chrome Cookie Pivot Has The Industry Wary Of Another ATT-Esque Upheaval https://www.adexchanger.com/platforms/the-google-chrome-cookie-pivot-has-the-industry-wary-of-another-att-esque-upheaval/ Thu, 25 Jul 2024 15:14:39 +0000 https://www.adexchanger.com/?p=408836 Google’s announcement on Monday that, on second (or third) thought, it won’t kill third-party cookies in Chrome after all has left the industry grappling with a slate of unanswered questions. Google now says it will introduce new browser-level controls so users can opt in to cookie tracking – or not. But nobody, not even inside […]

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]]> The Third-Party Cookie Pardon https://www.adexchanger.com/the-big-story/the-third-party-cookie-pardon/ Thu, 25 Jul 2024 15:07:29 +0000 https://www.adexchanger.com/?p=408815 Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future.

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]]> How The Aftermath Of Apple’s ATT Prepares Us For User Choice In Chrome https://www.adexchanger.com/data-driven-thinking/how-the-aftermath-of-apples-att-prepares-us-for-user-choice-in-chrome/ Thu, 25 Jul 2024 04:35:37 +0000 https://www.adexchanger.com/?p=408810 When Google announced its plan to remove cookies from Chrome, whispers of an apocalypse echoed across the ad industry. Many feared this change would disrupt the $120 billion in ad spending that currently relies on cookies. Words like “demise” and “unprecedented” appeared in headlines.  And then Google surprised us with its latest announcement: Cookies are […]

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]]> Google Backpedaling On Its Cookie Phaseout Isn’t An Excuse For Complacency https://www.adexchanger.com/data-driven-thinking/google-backpedaling-on-its-cookie-phaseout-isnt-an-excuse-for-complacency/ Wed, 24 Jul 2024 04:35:34 +0000 https://www.adexchanger.com/?p=408738 Google has hit the brakes on its plan to eliminate third-party cookies.  Instead of phasing out third-party cookies by default, Google now says it will offer Chrome users new privacy controls, allowing them to opt into or out of cookie tracking at the browser level in a more straightforward way.  But the industry shouldn’t let […]

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