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Google Won’t Kill Off Cookies, Consumers Will – And That’s How It Should Be

AdExchanger Guest Columnist — Wed, 21 Aug 2024 04:35:30 +0000

Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good. Exact details are still unclear, but Google said it will offer Chrome users the chance to “make an informed choice that applies across their web browsing.” The fate of cookies is now in the hands of the consumer. […]

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Browser Extension Developers Say Google And Apple Need CMA Oversight

Anthony Vargas — Wed, 14 Aug 2024 13:52:29 +0000

Antitrust regulators are turning their attention to mobile web browsers. Last week, the UK’s Competition and Markets Authority (CMA) announced an update to its investigation into anticompetitive practices in the mobile web browser market. (The investigation also covers the cloud gaming market as a bit of a tacked-on add-in.) In previous updates, between March and […]

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The Google Chrome Cookie Pivot Has The Industry Wary Of Another ATT-Esque Upheaval

Anthony Vargas — Thu, 25 Jul 2024 15:14:39 +0000

Google’s announcement on Monday that, on second (or third) thought, it won’t kill third-party cookies in Chrome after all has left the industry grappling with a slate of unanswered questions. Google now says it will introduce new browser-level controls so users can opt in to cookie tracking – or not. But nobody, not even inside […]

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How The Aftermath Of Apple’s ATT Prepares Us For User Choice In Chrome

AdExchanger Guest Columnist — Thu, 25 Jul 2024 04:35:37 +0000

When Google announced its plan to remove cookies from Chrome, whispers of an apocalypse echoed across the ad industry. Many feared this change would disrupt the $120 billion in ad spending that currently relies on cookies. Words like “demise” and “unprecedented” appeared in headlines. And then Google surprised us with its latest announcement: Cookies are […]

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The DMA Is Off To The Races; Brands Are Feeling The First-Party Squeeze

AdExchanger — Mon, 11 Mar 2024 04:03:12 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Days In The Life Of The DMA The EU’s Digital Markets Act had its first enforcement test. Under the DMA, gatekeeper companies – like Apple – must allow alternative app stores on their platforms and third-party payment processors. The yearslong legal battle […]

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NYT Is Developing Generative AI Ad Tools; Can Meta Give SKAN The Boost It Needs?

AdExchanger — Wed, 21 Feb 2024 05:03:44 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sign Of The Times The New York Times sued OpenAI and Microsoft in December for using its reporting to train generative AI models. But behind the scenes, NYT has been cooking up generative AI products of its own. In addition to experimenting with […]

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AI, Antitrust Or Advertisers: What Will Bring Google Down?

AdExchanger Guest Columnist — Tue, 13 Feb 2024 05:35:01 +0000

Remember, back in the ’90s, when AOL seemed like the internet’s Goliath? Well, Goliath ultimately fell. That brings me to Google, the present-day internet Goliath. The advertising giant’s financials are strong today, but it’s facing several threats: advertiser discontent, legal minefields, a shift in search advertising budgets toward new platforms and retail sites, and everyone’s […]

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Google And Apple Are Interested In Profits, Not Privacy

AdExchanger Guest Columnist — Thu, 01 Feb 2024 05:35:12 +0000

This coming year’s privacy changes probably present the biggest change digital advertising has ever faced. But not enough marketers are aware of just how much they could be impacted. It’s not a question of who isn’t prepared for the deprecation of cookies and Apple’s Privacy Manifests. It’s more a question of who is prepared. And […]

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What Scandi-Land Can Teach The US About Cookieless Targeting

AdExchanger Guest Columnist — Wed, 20 Dec 2023 05:35:21 +0000

US advertisers have been preparing for the cookieless future for years. States like California, Virginia, Colorado and others have already enacted or have pending data-privacy legislation. This patchwork of rules will redefine the US online advertising ecosystem in 2024. But what does the death of the cookie actually mean for agencies and publishers? Welcome to […]

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Traffic Shaping Is Blocking The Road To The Cookieless Future

AdExchanger Guest Columnist — Thu, 16 Nov 2023 05:35:50 +0000

There are approximately two million electric vehicles on the road in the US today, which accounts for less than 1% of the 250 million vehicles currently sold in the country. And yet it’s increasingly difficult to pass a gas station on a major highway or interstate that has not invested in the future by allotting […]

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