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ARCHIVE FOR:

Paul Bell

  • Paul Bell, President, 33Across
    OPINION: Data-Driven Thinking

    Traffic Shaping Is Blocking The Road To The Cookieless Future

    By Paul Bell, 33Across// November 16th, 2023

    Traffic-shaping algorithms push almost all bids to cookied traffic. And the time to adapt to cookieless traffic is almost running out.

    Tagged in:
    • 33across
    • apple
    • bidding algorithms
    • campaign optimization
    • DSP
    • google
    • Google Chrome
    • iOS
    • Paul Bell
    • QPS
    • Safari
    • SSP
    • third-part cookies
    • traffic shaping

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