Oracle Archives | AdExchanger

Google Won’t Kill Off Cookies, Consumers Will – And That’s How It Should Be

AdExchanger Guest Columnist — Wed, 21 Aug 2024 04:35:30 +0000

Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good. Exact details are still unclear, but Google said it will offer Chrome users the chance to “make an informed choice that applies across their web browsing.” The fate of cookies is now in the hands of the consumer. […]

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Episode 300: The End of The Oracle Advertising Era

Sarah Sluis — Thu, 11 Jul 2024 14:39:04 +0000

The Big Story is celebrating its 300th episode! Back when we started recording The Big Story in 2018, Oracle had just acquired Grapeshot, its last nine-figure advertising acquisition. It would only take another six years for its advertising business to enter a decline and then get the axe on an earnings call on June 12. […]

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Inside The Fall Of Oracle’s Advertising Business

James Hercher — Mon, 01 Jul 2024 12:40:04 +0000

By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. It is an ignominious end for Oracle Advertising, a part of the Oracle Data Cloud (ODC) that, at one point, consisted of top players in the category, including Datalogix for offline […]

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As Oracle Terminates Its Ad Business, Here’s How Customers Can Adapt

AdExchanger Guest Columnist — Mon, 01 Jul 2024 04:35:11 +0000

The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through the ad industry. Over the past decade, the company has spent billions of dollars investing in various layers of the ad industry, acquiring companies like Datalogix, Moat, Grapeshot and BlueKai. Oracle’s solutions, including its data […]

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CDPs Are In The Gartner Hype Cycle’s “Trough Of Disillusionment”

Hana Yoo — Thu, 22 Feb 2024 06:00:03 +0000

The hype cycle giveth; the hype cycle taketh away. Customer data platforms (CDPs) were the hot new tech five years ago. But CDPs and first-party data are being called to tougher account. Whether it’s late to the CDP party or just on time, Gartner released its first-ever Magic Quadrant report for CDPs last week. To […]

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Paying For Time In The Mobile Arcade; You Think A Person Wrote This?

AdExchanger — Fri, 17 Nov 2023 05:03:45 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two Interactive, the video game developer that makes Grand Theft Auto, bemoaned the lack of pricing power for gaming properties during the company’s earnings report this week, eXputer reports. Zelnick believes video games should be priced […]

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Amazon Scraps Dozens Of Private-Label Brands; Is Verification Still Verification?

AdExchanger — Fri, 11 Aug 2023 04:03:56 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Labels Amazon is dropping a large portion of its private-label products: 27 of its 30 clothing lines will soon be gone, The Wall Street Journal reports. On the one hand, who cares? It’s not like anybody notices the Amazon private labels. “Oh […]

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Four Ways The WGA And SAG-AFTRA Strikes Will Affect Media Buyers

AdExchanger Guest Columnist — Tue, 01 Aug 2023 04:35:24 +0000

We’re well into the Hollywood writers’ strike with no end in sight. And now that SAG-AFTRA has joined, Hollywood has ground to a halt. The fundamental economics powering video are broken, and all sides continue to search for common ground in a world upended by new distribution models, industry contraction and low-cost content. These strikes […]

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The Trade Desk’s ID5 Integration Makes European Audiences More Addressable

Anthony Vargas — Mon, 19 Jun 2023 04:05:13 +0000

As third-party cookies and device IDs get phased out or harder to come by, interoperability between alternative IDs could prevent a fragmented mess of proprietary post-cookie solutions. That’s the hope, anyway. On Monday, The Trade Desk (TTD) announced a new data partnership with ID5 that covers two key areas. First, ID5 is integrating its ID […]

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Tracking The Trackers; Why Advertisers Aren’t Sweating The Writers’ Strike

AdExchanger — Mon, 12 Jun 2023 04:03:08 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Inside Track How can I track you? Let me count the … hundreds of thousands of ways. The Markup analyzed a spreadsheet linked to a public page on Microsoft-owned Xandr’s website, and it was quite the trove of audience data. The spreadsheet contains […]

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