Last week, Gartner released its first-ever Magic Quadrant report for CDPs. The hot new tech five years ago, CDPs face increased scrutiny and significant headwinds.
The proliferation of customer relationship management (CRM) platforms and marketing automation platforms has allowed business-to-business (B2B) marketers to focus higher up the sales funnel and seek out vendors to automate lead gathering. At the same time, the growth of social media has provided a wealth of data on potential customers. It’s led some marketers to […]
