third-party cookie deprecation Archives | AdExchanger https://www.adexchanger.com/tag/third-party-cookie-deprecation/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 20 Aug 2024 22:57:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png third-party cookie deprecation Archives | AdExchanger https://www.adexchanger.com/tag/third-party-cookie-deprecation/ 32 32 Google Won’t Kill Off Cookies, Consumers Will – And That’s How It Should Be https://www.adexchanger.com/data-driven-thinking/google-wont-kill-off-cookies-consumers-will-and-thats-how-it-should-be/ https://www.adexchanger.com/data-driven-thinking/google-wont-kill-off-cookies-consumers-will-and-thats-how-it-should-be/#respond Wed, 21 Aug 2024 04:35:30 +0000 https://www.adexchanger.com/?p=410968 Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good. Exact details are still unclear, but Google said it will offer Chrome users the chance to “make an informed choice that applies across their web browsing.” The fate of cookies is now in the hands of the consumer. […]

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]]> https://www.adexchanger.com/data-driven-thinking/google-wont-kill-off-cookies-consumers-will-and-thats-how-it-should-be/feed/ 0 Forget Chrome’s Cookie Concerns: Solutions To Signal Loss Are Already Here https://www.adexchanger.com/data-driven-thinking/forget-chromes-cookie-concerns-solutions-to-signal-loss-are-already-here/ https://www.adexchanger.com/data-driven-thinking/forget-chromes-cookie-concerns-solutions-to-signal-loss-are-already-here/#respond Tue, 13 Aug 2024 04:35:15 +0000 https://www.adexchanger.com/?p=410374 Just a few short weeks ago, the digital advertising industry stopped in its tracks for a moment when Google announced that it no longer plans to deprecate third-party cookies on Chrome.  But that’s all the pause this announcement warrants—a moment. The trajectory of digital advertising remains unchanged. There are plenty of signs that the investments […]

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]]> https://www.adexchanger.com/data-driven-thinking/forget-chromes-cookie-concerns-solutions-to-signal-loss-are-already-here/feed/ 0 Magnite Continues Steady Growth Powered By Programmatic CTV https://www.adexchanger.com/tv/magnite-continues-steady-growth-powered-by-programmatic-ctv/ https://www.adexchanger.com/tv/magnite-continues-steady-growth-powered-by-programmatic-ctv/#respond Thu, 08 Aug 2024 13:14:39 +0000 https://www.adexchanger.com/?p=410175 CTV is where the action is for Magnite. Although the full revenue impact of Magnite’s exclusive SSP partnership with Netflix hasn’t hit yet, simply announcing the deal, which happened in May, “created significant momentum for our business,” Magnite President and CEO Michael Barrett told investors on Wednesday. “New and existing customers [are] asking us how […]

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]]> https://www.adexchanger.com/tv/magnite-continues-steady-growth-powered-by-programmatic-ctv/feed/ 0 Dotdash Meredith Boosts Programmatic Ad Revenue Thanks To Contextual Tech https://www.adexchanger.com/publishers/dotdash-meredith-boosts-programmatic-ad-revenue-thanks-to-contextual-tech/ https://www.adexchanger.com/publishers/dotdash-meredith-boosts-programmatic-ad-revenue-thanks-to-contextual-tech/#respond Wed, 07 Aug 2024 18:40:38 +0000 https://www.adexchanger.com/?p=410114 IAC-owned Dotdash Meredith (DDM) saw double-digital growth in its digital business last quarter. Q2 digital revenue was up 12% year-over-year to $238 million, and digital ad revenue was up 16% YOY, as per IAC’s earnings call on Wednesday. Ad revenue was helped along by 9% growth in unique visitors to the top sites in DDM’s […]

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]]> https://www.adexchanger.com/publishers/dotdash-meredith-boosts-programmatic-ad-revenue-thanks-to-contextual-tech/feed/ 0 Omnichannel Marketers Have Outgrown Third-Party Cookies, Even If Google’s Still Holding On https://www.adexchanger.com/data-driven-thinking/omnichannel-marketers-have-outgrown-third-party-cookies-even-if-googles-still-holding-on/ Mon, 05 Aug 2024 04:35:36 +0000 https://www.adexchanger.com/?p=409857 Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a pivotal moment in the history of digital advertising. But it isn’t a decisive one. With so many variables at play, including data regulation, user privacy concerns and technological advancements, Google’s update […]

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]]> Comic: The Adventures Of Cookie Monster https://www.adexchanger.com/comic-strip/comic-the-adventures-of-cookie-monster/ Fri, 02 Aug 2024 04:15:15 +0000 https://www.adexchanger.com/?p=409780 Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

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]]> The Cookie Conundrum Proves Google Couldn’t Collaborate In The Sandbox https://www.adexchanger.com/data-driven-thinking/the-cookie-conundrum-proves-google-couldnt-collaborate-in-the-sandbox/ Mon, 29 Jul 2024 04:35:54 +0000 https://www.adexchanger.com/?p=409053 After years of delayed deadlines, Google has finally put third-party cookie deprecation to rest.  Last Monday’s announcement begets a slew of industry questions about the implementation and impact of Google’s proposal for the user opt-in mechanism, and only time will tell when they will be answered. One thing is clear, however: Google is acknowledging its […]

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]]> Why Sponsors Love Niche Sports; Does GAID Need Aid? https://www.adexchanger.com/daily-news-roundup/friday-26072024/ Fri, 26 Jul 2024 04:03:18 +0000 https://www.adexchanger.com/?p=408936 With attribution-based platforms taking over, there aren’t many ways for an advertiser to bet (and win) big. Plus, what about the Google advertising ID? 

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]]> The Google Chrome Cookie Pivot Has The Industry Wary Of Another ATT-Esque Upheaval https://www.adexchanger.com/platforms/the-google-chrome-cookie-pivot-has-the-industry-wary-of-another-att-esque-upheaval/ Thu, 25 Jul 2024 15:14:39 +0000 https://www.adexchanger.com/?p=408836 Google’s announcement on Monday that, on second (or third) thought, it won’t kill third-party cookies in Chrome after all has left the industry grappling with a slate of unanswered questions. Google now says it will introduce new browser-level controls so users can opt in to cookie tracking – or not. But nobody, not even inside […]

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]]> The Third-Party Cookie Pardon https://www.adexchanger.com/the-big-story/the-third-party-cookie-pardon/ Thu, 25 Jul 2024 15:07:29 +0000 https://www.adexchanger.com/?p=408815 Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future.

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