amazon Archives | AdExchanger https://www.adexchanger.com/tag/amazon/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 20 Aug 2024 23:09:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png amazon Archives | AdExchanger https://www.adexchanger.com/tag/amazon/ 32 32 The New Ad Tech Twinsies; Call It The Netflix Nudge https://www.adexchanger.com/daily-news-roundup/wednesday-21082024/ https://www.adexchanger.com/daily-news-roundup/wednesday-21082024/#respond Wed, 21 Aug 2024 04:03:29 +0000 https://www.adexchanger.com/?p=410974 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twinning Marketing and ad tech companies are trying to make “digital twins” a thing, according to an Ad Age column. For instance, a brand might use its own first-party data about high-value customers as a seed audience to create a digital twin. A […]

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]]> https://www.adexchanger.com/daily-news-roundup/wednesday-21082024/feed/ 0 Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/ https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/#respond Tue, 20 Aug 2024 04:45:06 +0000 https://www.adexchanger.com/?p=410897 Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $1.4 million as an extension of its seed funding round. The investment was led by Aperiam Ventures, the venture capital firm launched by MediaMath Founder Joe Zawadzki and Undertone Co-Founder Eric Franchi. New investors included GOAL […]

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]]> https://www.adexchanger.com/technology/adelaide-raises-1-4-million-from-aperiam-and-acquires-data-marketplace-rita/feed/ 0 The New Everything Shop; Are We Ready For UID3? https://www.adexchanger.com/daily-news-roundup/friday-16082024/ https://www.adexchanger.com/daily-news-roundup/friday-16082024/#respond Fri, 16 Aug 2024 04:03:19 +0000 https://www.adexchanger.com/?p=410730 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scaling The Wal’ Many big retailers are down on total volume, but Walmart shares were up 7% yesterday after the company reported a slight increase in overall sales. Walmart also had a strong uptick of almost half a percent in profit margin. When […]

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]]> https://www.adexchanger.com/daily-news-roundup/friday-16082024/feed/ 0 Who Stands To Benefit In Search Ads Following Google’s Antitrust Verdict? https://www.adexchanger.com/data-driven-thinking/who-stands-to-benefit-in-search-ads-following-googles-antitrust-verdict/ https://www.adexchanger.com/data-driven-thinking/who-stands-to-benefit-in-search-ads-following-googles-antitrust-verdict/#respond Wed, 14 Aug 2024 04:35:09 +0000 https://www.adexchanger.com/?p=410513 With the huge ruling from the US Department of Justice that Google is a “monopolist” when it comes to search, the regulatory future of online search is being questioned – a scary thought for many marketers. The crux of the case is that Google pays companies to ensure a user’s browser is directed to Google […]

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]]> https://www.adexchanger.com/data-driven-thinking/who-stands-to-benefit-in-search-ads-following-googles-antitrust-verdict/feed/ 0 Amazon Quietly Conquered Social Shopping; A Bad Apple Per Day https://www.adexchanger.com/daily-news-roundup/amazon-quietly-conquered-social-shopping-a-bad-apple-per-day/ https://www.adexchanger.com/daily-news-roundup/amazon-quietly-conquered-social-shopping-a-bad-apple-per-day/#respond Mon, 12 Aug 2024 04:03:02 +0000 https://www.adexchanger.com/?p=410375 Amazon is well positioned to seize the growth of social app-based shopping. Plus, Apple updates are wreaking havoc on publishers again.

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]]> https://www.adexchanger.com/daily-news-roundup/amazon-quietly-conquered-social-shopping-a-bad-apple-per-day/feed/ 0 Judge Rules Google Search Is A Monopoly; NVIDIA’s Unreleased AI Scrapes The Web https://www.adexchanger.com/daily-news-roundup/tuesday-06082024/ Tue, 06 Aug 2024 04:03:14 +0000 https://www.adexchanger.com/?p=409997 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust Issues Google Search is officially a monopoly. US District Court Judge Amit Mehta ruled on Monday that Google has been operating an illegal monopoly over online search for years, Politico reports. In a 286-page ruling, Mehta says Google is a monopolist in […]

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]]> Reddit Acquires Memorable AI To Build Its Version of Google PMax https://www.adexchanger.com/platforms/reddit-acquires-memorable-ai-to-build-its-version-of-google-pmax/ Thu, 01 Aug 2024 11:00:32 +0000 https://www.adexchanger.com/?p=409698 In the AI era of digital advertising, creative optimization is becoming table stakes for major ad platforms. Reddit acquired Memorable AI, a creative testing startup that specializes in tailoring ad creative based on an advertiser’s previous campaign KPIs, it announced Thursday. The acquisition puts Reddit in a better position to compete with Google, Meta, Amazon […]

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]]> Ads For What You Can’t Get At Walmart; Anything Is Possible https://www.adexchanger.com/daily-news-roundup/ads-for-what-you-cant-get-at-walmart-anything-is-possible/ Mon, 29 Jul 2024 04:03:47 +0000 https://www.adexchanger.com/?p=409057 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s In Store? The biggest grocery chains with sophisticated retail media businesses have already harvested the low-hanging fruit of advertising. They have on-site and off-site supply, channel partnerships, self-serve and managed service offerings, and they’ve effectively converted most old-school shopper marketing budgets to […]

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]]> Amazon Joins The AI Chatbot Fray; Google Search Evolves Again https://www.adexchanger.com/daily-news-roundup/monday-15072014/ Mon, 15 Jul 2024 04:03:01 +0000 https://www.adexchanger.com/?p=408063 Amazon’s Rufus: yet another example of Big Tech pushing AI bots onto its platforms. Plus, pushback against Google search engine monetization.

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]]> Punching Among Sandboxers; Why The Nielsen Inertia Wins https://www.adexchanger.com/daily-news-roundup/friday-07122024/ Fri, 12 Jul 2024 04:03:45 +0000 https://www.adexchanger.com/?p=408003 The Chrome Privacy Sandbox team is stuck within a Catch-22. Plus, why haven’t media buyers bought more into alternative currencies?

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