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The New Ad Tech Twinsies; Call It The Netflix Nudge

AdExchanger — Wed, 21 Aug 2024 04:03:29 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twinning Marketing and ad tech companies are trying to make “digital twins” a thing, according to an Ad Age column. For instance, a brand might use its own first-party data about high-value customers as a seed audience to create a digital twin. A […]

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DOJ Sues TikTok For Gathering Kids’ Emails; Disney Touts Upfront Results

AdExchanger — Mon, 05 Aug 2024 04:03:36 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Kidding The Department of Justice (DOJ) sued TikTok on Friday over its handling of kids’ private data. The DOJ alleges TikTok’s data-gathering practices violate the Children’s Online Privacy Protection Act (COPPA) and that the social platform failed to adhere to commitments it […]

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Ads For What You Can’t Get At Walmart; Anything Is Possible

AdExchanger — Mon, 29 Jul 2024 04:03:47 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s In Store? The biggest grocery chains with sophisticated retail media businesses have already harvested the low-hanging fruit of advertising. They have on-site and off-site supply, channel partnerships, self-serve and managed service offerings, and they’ve effectively converted most old-school shopper marketing budgets to […]

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TV Buyers And Sellers Are Still Haggling Over CPMs; Meta Is (Back) On The Hot Seat

AdExchanger — Tue, 02 Jul 2024 04:03:53 +0000

Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU's new digital regulations.

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Platforms Can’t Stem The Tide Of Political Ads; Black Boxes Inspire A Crop Of Analytics Startups

AdExchanger — Wed, 26 Jun 2024 04:03:56 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Poli-Ticking You Off 2024 is shaping up to be the worst year ever for political ad overload. Americans are already revolting against the deluge of text messages from political campaigns (and from scammers, too), The Wall Street Journal reports. But the flood of […]

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The SSP Shopping Spree; Disney Cuts Ad Prices To Make More Revenue

AdExchanger — Mon, 24 Jun 2024 04:03:47 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPO M&A The Cannes Lions festival is always a splashy week, and this year the much-derided SSP category found itself in the middle of the action. On Friday, Adweek reported that Sonobi is up for sale – it has been for sale since […]

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Life, Or Something Like It; Buyers Bet On Upfront Week

AdExchanger — Mon, 13 May 2024 04:03:53 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The 360 View Life360, a location sharing app primarily for families, which also owns Tile, is entering the ad biz, The Wall Street Journal reports. The company launched an advertising data sales business, investors were told last week when the company reported earnings […]

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Streaming, Politics Star In Magna 2024 US Ad Forecast

Hana Yoo — Thu, 28 Mar 2024 11:00:57 +0000

If you’re sick of hearing about the volatile macroeconomic environment, Magna has some decent news. The US ad market is set to grow this year. US ad revenues are expected to increase by 6.7% to $360 billion, excluding cyclical spending, according to a Magna forecast released Thursday. And when you add political campaigns and international […]

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The DSP-To-CTV Pipeline; Getting A 360-Degree View

AdExchanger — Wed, 06 Mar 2024 05:03:02 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vying For Connections CTV may be going programmatic, but DSPs can still capitalize on direct relationships in TV ad buying. Take Viant, which saw double-digit growth in connected TV last quarter, with more than 40% of CTV spend through Direct Access, its supply-path […]

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Walmart’s Vizio Deal Isn’t About TV – It’s About Data

AdExchanger Guest Columnist — Wed, 28 Feb 2024 05:35:37 +0000

There is an old adage in consumer electronics that the hardware business, with its tight margins and fickle consumers, is, well, a hard business. To think that Walmart decided to invest billions of dollars into building and selling TVs faster, better and/or cheaper than Vizio misses the point of the acquisition last week. While Walmart […]

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