California Journalism Preservation Act Archives | AdExchanger https://www.adexchanger.com/tag/california-journalism-preservation-act/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 20 Aug 2024 23:09:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png California Journalism Preservation Act Archives | AdExchanger https://www.adexchanger.com/tag/california-journalism-preservation-act/ 32 32 The New Ad Tech Twinsies; Call It The Netflix Nudge https://www.adexchanger.com/daily-news-roundup/wednesday-21082024/ https://www.adexchanger.com/daily-news-roundup/wednesday-21082024/#respond Wed, 21 Aug 2024 04:03:29 +0000 https://www.adexchanger.com/?p=410974 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twinning Marketing and ad tech companies are trying to make “digital twins” a thing, according to an Ad Age column. For instance, a brand might use its own first-party data about high-value customers as a seed audience to create a digital twin. A […]

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]]> https://www.adexchanger.com/daily-news-roundup/wednesday-21082024/feed/ 0 Gannett’s Digital Ad Business Gets A Boost From Non-News Partnerships https://www.adexchanger.com/publishers/gannetts-digital-ad-business-gets-a-boost-from-non-news-partnerships/ Thu, 02 May 2024 19:00:15 +0000 https://www.adexchanger.com/?p=401985 Gannett is back in growth mode. The media company experienced its fourth consecutive quarter of growth in Q1 2024. It reported its “most pronounced sequential trend improvement in nearly three years” in its earnings report on Thursday, according to Chairman and CEO Michael Reed. Total digital revenue for Q1 was $277 million, up 2.9% year […]

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]]> MediaMath Employees File A Class-Action Suit; Can An Indie App Pull Off Threads-Like Growth? https://www.adexchanger.com/ad-exchange-news/monday-10072023/ Mon, 10 Jul 2023 04:03:11 +0000 https://www.adexchanger.com/?p=379588 Bank-Erupted The private equity firm and empty LLCs schlepping MediaMath through its bankruptcy process face a new class-action suit brought by former employees over alleged labor violations. Justin Adler-Swanberg, until recently MediaMath’s director of product strategy in charge of marketplace quality and compliance, is the named plaintiff. The filing says roughly 200 MediaMath employees who […]

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]]> Alternative IDs Under Fire In Europe; This Is What Stream Dreams Are Made Of https://www.adexchanger.com/ad-exchange-news/friday-02062023/ Fri, 02 Jun 2023 04:03:35 +0000 https://www.adexchanger.com/?p=376253 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Alternative Third-party cookies are not the future of digital advertising in the EU (or anywhere for that matter). But it looks like alternative IDs may not be either. European publishers are pushing back against alternative IDs that use publisher data to build […]

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