digital twins Archives | AdExchanger

The New Ad Tech Twinsies; Call It The Netflix Nudge

AdExchanger — Wed, 21 Aug 2024 04:03:29 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twinning Marketing and ad tech companies are trying to make “digital twins” a thing, according to an Ad Age column. For instance, a brand might use its own first-party data about high-value customers as a seed audience to create a digital twin. A […]

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CDPs Are In The Gartner Hype Cycle’s “Trough Of Disillusionment”

Hana Yoo — Thu, 22 Feb 2024 06:00:03 +0000

The hype cycle giveth; the hype cycle taketh away. Customer data platforms (CDPs) were the hot new tech five years ago. But CDPs and first-party data are being called to tougher account. Whether it’s late to the CDP party or just on time, Gartner released its first-ever Magic Quadrant report for CDPs last week. To […]

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Comic: Digital Twinsies

Nate Neal — Fri, 24 Mar 2023 04:15:25 +0000

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

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