Madden Archives | AdExchanger https://www.adexchanger.com/tag/madden/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 20 Aug 2024 23:09:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Madden Archives | AdExchanger https://www.adexchanger.com/tag/madden/ 32 32 The New Ad Tech Twinsies; Call It The Netflix Nudge https://www.adexchanger.com/daily-news-roundup/wednesday-21082024/ https://www.adexchanger.com/daily-news-roundup/wednesday-21082024/#respond Wed, 21 Aug 2024 04:03:29 +0000 https://www.adexchanger.com/?p=410974 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twinning Marketing and ad tech companies are trying to make “digital twins” a thing, according to an Ad Age column. For instance, a brand might use its own first-party data about high-value customers as a seed audience to create a digital twin. A […]

The post The New Ad Tech Twinsies; Call It The Netflix Nudge appeared first on AdExchanger.

]]> https://www.adexchanger.com/daily-news-roundup/wednesday-21082024/feed/ 0 Pathlabs Wants To Finesse The Details For Media Agencies https://www.adexchanger.com/agencies/pathlabs-wants-to-finesse-the-details-for-media-agencies/ Fri, 01 Dec 2023 15:00:36 +0000 https://www.adexchanger.com/?p=390540 When your lawn needs mowing, sometimes you buy a lawn mower, and sometimes you hire someone to mow it for you. In the media agency world, Pathlabs is that hired hand, according to Mario Schulzke, COO of Pathlabs. Just as some people prefer to farm out their lawn care, many agencies want someone to execute […]

The post Pathlabs Wants To Finesse The Details For Media Agencies appeared first on AdExchanger.

]]>