• Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Become an AdHero
    • Newsletter
    • About Us
    • Contact Us
  • Events
    • Programmatic I/O 2024 New York
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
AdExchanger Homepage
  • Programmatic I/O New York
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic I/O 2024 New York
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story

Membership

  • Member Exclusives
  • Sign Up

About Us

  • Advertise
  • Become an AdHero
  • Newsletter
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

Cayenne Creative

  • Agencies

    Pathlabs Wants To Finesse The Details For Media Agencies

    BY Hana Yoo// December 1st, 2023

    Pathlabs, which refers to itself as a “media execution partner,” takes care of the mundane tasks and daily minutiae an agency shouldn’t be worrying about, like vetting the tools it’s using or overseeing its DSP or DMP partners.

    Tagged in:
    • Cayenne Creative
    • CCF
    • CTV
    • DMP
    • Domo
    • DOOH
    • DSP
    • generative AI
    • Lumenad
    • Madden
    • Mario Schulzke
    • media execution partner
    • Missoula
    • Montana
    • NinjaCat
    • Pathlabs
    • programmatic
    • Tableau
    • The Blossom Project
    • the trade desk
    • Walmart
    • Will Lapointe

Popular

  1. EX.CO's updated version of its video recommendation engine uses LLaMA to create matches between articles and available video content.
    video monetization

    How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’

  2. streaming

    Netflix Sees 150% Jump In Upfront Ad Sales This Year

  3. Technology

    Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita

  4. Dev Pragad, Owner and CEO, Newsweek 
    OPINION: The Sell Sider

    Don’t Cancel Brand Safety – Improve It

  5. PODCAST: The Big Story

    Agency Ad Tech


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education, and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

Programmatic I/O New York
NEXT EVENT

Programmatic I/O New York

September 24-25, 2024
Marriott Marquis
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2024 Access Intelligence, LLC - All Rights Reserved