Media Guild of the West Archives | AdExchanger https://www.adexchanger.com/tag/media-guild-of-the-west/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 20 Aug 2024 23:09:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Media Guild of the West Archives | AdExchanger https://www.adexchanger.com/tag/media-guild-of-the-west/ 32 32 The New Ad Tech Twinsies; Call It The Netflix Nudge https://www.adexchanger.com/daily-news-roundup/wednesday-21082024/ https://www.adexchanger.com/daily-news-roundup/wednesday-21082024/#respond Wed, 21 Aug 2024 04:03:29 +0000 https://www.adexchanger.com/?p=410974 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twinning Marketing and ad tech companies are trying to make “digital twins” a thing, according to an Ad Age column. For instance, a brand might use its own first-party data about high-value customers as a seed audience to create a digital twin. A […]

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