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The New Ad Tech Twinsies; Call It The Netflix Nudge

AdExchanger — Wed, 21 Aug 2024 04:03:29 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twinning Marketing and ad tech companies are trying to make “digital twins” a thing, according to an Ad Age column. For instance, a brand might use its own first-party data about high-value customers as a seed audience to create a digital twin. A […]

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Ads And Tough Trade-Offs; Can An Organic TikTok Trend Survive The Brands?

AdExchanger — Mon, 19 Aug 2024 04:03:56 +0000

Since introducing ads two years ago, Netflix’s ad team has clashed with streaming management and studio execs. Plus, “brat” summer is over; “demure” autumn might be next.

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The New Everything Shop; Are We Ready For UID3?

AdExchanger — Fri, 16 Aug 2024 04:03:19 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scaling The Wal’ Many big retailers are down on total volume, but Walmart shares were up 7% yesterday after the company reported a slight increase in overall sales. Walmart also had a strong uptick of almost half a percent in profit margin. When […]

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Switch To First-Price Auctions Takes A Bite Out Of PubMatic’s Desktop Display Biz

Anthony Vargas — Fri, 09 Aug 2024 15:35:00 +0000

PubMatic is dialing back its expectations for the rest of 2024, and investors are taking note. The SSP revised its full-year revenue outlook down by $10 million in its earnings report on Thursday. Its stock price immediately dropped 35% in after-hours trading, before settling at about 30% down when the market opened this morning. The […]

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Magnite Continues Steady Growth Powered By Programmatic CTV

Anthony Vargas — Thu, 08 Aug 2024 13:14:39 +0000

CTV is where the action is for Magnite. Although the full revenue impact of Magnite’s exclusive SSP partnership with Netflix hasn’t hit yet, simply announcing the deal, which happened in May, “created significant momentum for our business,” Magnite President and CEO Michael Barrett told investors on Wednesday. “New and existing customers [are] asking us how […]

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Netflix Brings Its Sky-High Ad Prices Down (A Smidge); X Sues GARM Over Lost Ad Revenue

AdExchanger — Wed, 07 Aug 2024 04:03:12 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. C(heap) TV When Netflix introduced ads in 2022, the CPMs were set at an eye-popping $65. Some advertisers were willing to pony up that first year for the cachet of being among the first advertisers on the platform. But then rates dropped from […]

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Judge Rules Google Search Is A Monopoly; NVIDIA’s Unreleased AI Scrapes The Web

AdExchanger — Tue, 06 Aug 2024 04:03:14 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust Issues Google Search is officially a monopoly. US District Court Judge Amit Mehta ruled on Monday that Google has been operating an illegal monopoly over online search for years, Politico reports. In a 286-page ruling, Mehta says Google is a monopolist in […]

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DOJ Sues TikTok For Gathering Kids’ Emails; Disney Touts Upfront Results

AdExchanger — Mon, 05 Aug 2024 04:03:36 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Kidding The Department of Justice (DOJ) sued TikTok on Friday over its handling of kids’ private data. The DOJ alleges TikTok’s data-gathering practices violate the Children’s Online Privacy Protection Act (COPPA) and that the social platform failed to adhere to commitments it […]

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Punching Among Sandboxers; Why The Nielsen Inertia Wins

AdExchanger — Fri, 12 Jul 2024 04:03:45 +0000

The Chrome Privacy Sandbox team is stuck within a Catch-22. Plus, why haven’t media buyers bought more into alternative currencies?

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TV Buyers And Sellers Are Still Haggling Over CPMs; Meta Is (Back) On The Hot Seat

AdExchanger — Tue, 02 Jul 2024 04:03:53 +0000

Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU's new digital regulations.

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