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The New Ad Tech Twinsies; Call It The Netflix Nudge

AdExchanger — Wed, 21 Aug 2024 04:03:29 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twinning Marketing and ad tech companies are trying to make “digital twins” a thing, according to an Ad Age column. For instance, a brand might use its own first-party data about high-value customers as a seed audience to create a digital twin. A […]

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Netflix Brings Its Sky-High Ad Prices Down (A Smidge); X Sues GARM Over Lost Ad Revenue

AdExchanger — Wed, 07 Aug 2024 04:03:12 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. C(heap) TV When Netflix introduced ads in 2022, the CPMs were set at an eye-popping $65. Some advertisers were willing to pony up that first year for the cachet of being among the first advertisers on the platform. But then rates dropped from […]

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Big Brands Pivot To Indie Agencies; Sports And Digital Drive Record Growth For NBCU

AdExchanger — Tue, 23 Jul 2024 04:03:49 +0000

Some brands are turning away from larger media agencies in favor of smaller, independently run shops. Plus, licensing sports content is Reddit’s next revenue diversification play.

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GSE, The Three-Letter Acronym To Rule Them All; The Insta Horrors Continue

AdExchanger — Wed, 15 May 2024 04:03:44 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Generative Generation A pivotal moment for the web just happened, as Google announced the US launch of its generative search experience (GSE) at the I/O summit. Web users won’t feel an earthquake. But this is a slippery slope to big change. Google […]

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Sharing Isn’t Always Caring; Will Apple Pass The Private Relay Baton?

AdExchanger — Thu, 11 Apr 2024 04:03:25 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Broker A Peace Data broker Adstra is suing IPG-owned businesses Acxiom and Kinesso for allegedly stealing trade secrets and sharing its data between them while launching a competitive product, Digiday reports. Adstra was originally founded as the American List Counsel way back in […]

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Sports Took Over The Streaming Wars In 2023

Alyssa Boyle — Fri, 22 Dec 2023 05:55:22 +0000

2023 was the year live sports entered the streaming arena in full force, creating a new form of fragmentation in the process.

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Actually, Your Phone Is Listening To You; Google’s Quiet Enhanced Conversion Update

AdExchanger — Mon, 18 Dec 2023 05:03:56 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Hear Me Now? Consumers wary about targeted ads are convinced their devices are eavesdropping on their conversations. Most marketers insist that’s not the case, and their use of other targeting signals has gotten so sophisticated that it just feels like your […]

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Google’s Temporary Opt-Out; Finding Your Fans

AdExchanger — Thu, 07 Dec 2023 05:03:43 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxxed Out Google will temporarily allow opt-outs for its search partner network, GSP, which serves ads for searches on non-Google sites, Adweek reports. Google is responding to a report last week by Adalytics, an ad tech auditing outfit. Adalytics demonstrated how Google advertisers […]

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Filling The Black Friday Sales Funnel; Traffic-Starved News Pubs Run To Reddit

AdExchanger — Mon, 04 Dec 2023 05:03:39 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Doomsday or Dealsday? Ben Kruger, Google’s former marketing emissary to DTC brands, left the big G earlier this year and has been chronicling his experience as an ecommerce dropshipper. Essentially, he’s gone from consulting with advertisers to showing how he uses automated tools […]

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Paying For Time In The Mobile Arcade; You Think A Person Wrote This?

AdExchanger — Fri, 17 Nov 2023 05:03:45 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two Interactive, the video game developer that makes Grand Theft Auto, bemoaned the lack of pricing power for gaming properties during the company’s earnings report this week, eXputer reports. Zelnick believes video games should be priced […]

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