Technology

This is the latest installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous interviews with talent from Mindshare, Mediavest | Spark, Razorfish, Essence and INNOCEAN. Digital native Andy Stevens is SVP of research and insights at Clear Channel Outdoor. He works on the Radar initiative, which uses mobile location […]

Lauren Nemeth, former head of sales for AppNexus, has joined Turn as chief revenue officer. She arrives from a stint at Pinterest-owned mobile search engine URX, and will oversee sales, client services and consulting. Prior to her role at AppNexus, she helped build Google’s programmatic business alongside Bruce Falck, Turn’s CEO. “We’re selling a complicated, […]

AppNexus has filed confidentially for its IPO, according to a report by The Wall Street Journal. AdExchanger reported in June that its IPO filing was imminent. The company is seeking a valuation in the $1.5 billion to $2 billion range, according to the Journal, which would put it in line with its 2015 round of […]

Welcome to episode No. 6 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Scott Knoll was named CEO of Integral Ad Science five years ago, when ad verification mostly served to ameliorate brand safety concerns. Then the twin terrors of fraud and viewability came along and recast the programmatic marketplace in terms of […]

WPP-owned GroupM said Tuesday it will centralize its tech and data expertise worldwide into a unit called [m]Platform. The division will be helmed by Xaxis CEO Brian Gleason with key executives drawn from Xaxis and across GroupM. “The collective mission of [m]Platform revolves around technology, data and expertise,” Gleason told AdExchanger. “The mission is how […]

Adobe might have won TubeMogul’s hand in marriage, but there were several other strategic acquirers involved in the courtship. According to a US Securities and Exchange Commission (SEC) filing dated Nov. 18, TubeMogul’s sales process really began last November. Up until the time Adobe agreed to acquire the DSP in mid-November, 16 entities – including […]

Programmatic ad spend will grow faster globally than all other buying methods in 2017, according to Zenith’s Programmatic Marketing Forecast, released Monday. Zenith also reported that premium buying models like private marketplaces (PMPs) are taking off as RTB tapers off. Globally, programmatic will account for 64% of digital display spend by 2018, or $64.1 billion. “We […]

Ad networks catch a lot of flak as conduits of bad traffic from shady publishers. “It is true that some bad players intentionally sell fraudulent traffic and that other players are just turning a blind eye,” said Asaf Greiner, CEO and founder of fraud detection company Protected Media. “But there are also others working very […]

As the CMO role has evolved, so too has Epsilon’s selling strategy. “We were trying to sell everything to every customer,” said Stacey Hawes, president of Epsilon’s data practice. “We want to step back and ask, ‘Where does methodical selling make sense, rather than being everything to everyone?’” In September, Epsilon reorganized into six practices […]

AppNexus has banned right-wing publisher Breitbart from selling on its exchange for violating its policy on hate speech – an order endorsed by CEO Brian O’Kelley, and depending on who you ask, also instigated by him. The ban was first reported by Bloomberg. According to an internal source, at some point last week O’Kelley demanded that his ad quality team […]