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The New Ad Tech Twinsies; Call It The Netflix Nudge

AdExchanger — Wed, 21 Aug 2024 04:03:29 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twinning Marketing and ad tech companies are trying to make “digital twins” a thing, according to an Ad Age column. For instance, a brand might use its own first-party data about high-value customers as a seed audience to create a digital twin. A […]

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For News Media, Consumer Data Privacy Shouldn’t Be A Bad Thing

AdExchanger — Tue, 20 Aug 2024 04:35:37 +0000

Lobbyists representing media organizations – including giants like The New York Times, the Washington Post and CNN – are urging lawmakers to water down federal privacy bills like the recently stalled American Privacy Rights Act. The planned federal privacy law would crush publishers that rely on targeted advertising, the lobbyists argue, effectively dismantling the free […]

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Who Stands To Benefit In Search Ads Following Google’s Antitrust Verdict?

AdExchanger Guest Columnist — Wed, 14 Aug 2024 04:35:09 +0000

With the huge ruling from the US Department of Justice that Google is a “monopolist” when it comes to search, the regulatory future of online search is being questioned – a scary thought for many marketers. The crux of the case is that Google pays companies to ensure a user’s browser is directed to Google […]

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Dotdash Meredith Boosts Programmatic Ad Revenue Thanks To Contextual Tech

Anthony Vargas — Wed, 07 Aug 2024 18:40:38 +0000

IAC-owned Dotdash Meredith (DDM) saw double-digital growth in its digital business last quarter. Q2 digital revenue was up 12% year-over-year to $238 million, and digital ad revenue was up 16% YOY, as per IAC’s earnings call on Wednesday. Ad revenue was helped along by 9% growth in unique visitors to the top sites in DDM’s […]

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Reddit’s Ads Biz Is Surging, But It’s Still The Runt Of The Social Media Litter

Anthony Vargas — Wed, 07 Aug 2024 08:00:17 +0000

Reddit’s investments in its ad platform are paying off big time. But it’s still got a long way to go to catch up to its social media peers. The company reported $253 million in Q2 ad revenue on Tuesday, good for a 41% year-over-year growth rate. Reddit’s ads business drove its overall Q2 revenue to […]

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A Black Box, But Show Me What’s Inside; A Scrape You Can’t Bandage

AdExchanger — Wed, 31 Jul 2024 04:03:00 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Performance Minimum Google just made a couple of small – but important – transparency-related concessions on Performance Max. One compromise is that third-party brand safety tech will now be available for YouTube placements. Advertisers still won’t be able to see exactly where their ads served […]

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Why Sponsors Love Niche Sports; Does GAID Need Aid?

AdExchanger — Fri, 26 Jul 2024 04:03:18 +0000

With attribution-based platforms taking over, there aren’t many ways for an advertiser to bet (and win) big. Plus, what about the Google advertising ID?

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Can The ‘New Paramount’ Succeed?; The Case For Spinning Out YouTube

AdExchanger — Thu, 11 Jul 2024 04:03:13 +0000

Paramount Global finally agreed to merge with Skydance Media, but it’s not out of the woods yet. Plus, is YouTube really worth $455 billion?

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NYT’s Joy Robins On Returning To Programmatic, Keeping Things Premium And News Avoidance

Allison Schiff — Mon, 24 Jun 2024 15:43:43 +0000

Strolling the Croisette in Cannes during the Lions festival is a bit like walking a real-life version of the online advertising supply chain. It’s an omnium gatherum of agency holding companies, ad platforms, ad tech vendors, brands, retailers and traditional publishers, including The New York Times, busily buying, selling and striking deals in the sunshine. […]

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RAG Against The Machine: Injecting First-Party Data Into AI Models For Better Results

AdExchanger Guest Columnist — Tue, 28 May 2024 04:35:24 +0000

First-party data has long been in a marketer’s toolkit as a critical instrument to personalize the customer experience across media touch points. But it has yet to influence how most companies use generative AI technology. However, proprietary data sets have the potential to play an important role in several key marketing applications for generative AI […]

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