Netflix ad measurement Archives | AdExchanger https://www.adexchanger.com/tag/netflix-ad-measurement/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 20 Aug 2024 14:55:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Netflix ad measurement Archives | AdExchanger https://www.adexchanger.com/tag/netflix-ad-measurement/ 32 32 Netflix Sees 150% Jump In Upfront Ad Sales This Year https://www.adexchanger.com/streaming/netflix-closes-second-upfronts/ https://www.adexchanger.com/streaming/netflix-closes-second-upfronts/#respond Tue, 20 Aug 2024 14:00:20 +0000 https://www.adexchanger.com/?p=410916 Netflix netted a 150% increase in ad sales during upfront negotiations this year compared to last year. Investment came from brands across multiple verticals, including travel, auto, retail, fast food and consumer-packaged goods.

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]]> https://www.adexchanger.com/streaming/netflix-closes-second-upfronts/feed/ 0 Netflix Is Launching Its Own Ad Tech https://www.adexchanger.com/tv/netflix-is-launching-its-own-ad-tech/ Wed, 15 May 2024 20:07:37 +0000 https://www.adexchanger.com/?p=403767 From its upfront stage, Netflix announced that its ad-supported plan now has 40 million monthly active users globally. It also shared plans to launch its own ad tech platform, plus new partnerships with more programmatic platforms and measurement vendors.

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]]> TikTok Quietly Gets Into Podcasts; Are Consumers Searching For A New Search Engine? https://www.adexchanger.com/ad-exchange-news/thursday-19012023/ Thu, 19 Jan 2023 05:03:09 +0000 https://www.adexchanger.com/?p=353911 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Listening Ears Hear that? It’s the sound of TikTok doing the podcasting thing. Insider reports that TikTok is testing a new “Podcasts” feature that allows users to continue listening to a program while TikTok runs in the background. Typically, leaving the app automatically pauses […]

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]]> Netflix Adds 2.4 Million Subscribers In Q3 – And Expects AVOD To Bring In A Lot More https://www.adexchanger.com/digital-tv/netflix-adds-2-4-million-subscribers-in-q3-and-expects-avod-to-bring-in-a-lot-more/ Wed, 19 Oct 2022 14:12:17 +0000 https://www.adexchanger.com/?p=265639 Although Netflix lost roughly 1 million users in Q2, the streaming giant gained 2.4 million subs in Q3, which helped boost the company’s revenue by 6% year over year. The question is: What happens to Netflix’s subscriber count when it flips the switch on ads in less than two weeks?

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