Netflix ads Archives | AdExchanger

Netflix Sees 150% Jump In Upfront Ad Sales This Year

Alyssa Boyle — Tue, 20 Aug 2024 14:00:20 +0000

Netflix netted a 150% increase in ad sales during upfront negotiations this year compared to last year. Investment came from brands across multiple verticals, including travel, auto, retail, fast food and consumer-packaged goods.

The post Netflix Sees 150% Jump In Upfront Ad Sales This Year appeared first on AdExchanger.

Netflix’s Advertising Business Is Boosting Profit Margins

Alyssa Boyle — Fri, 19 Jul 2024 05:58:16 +0000

Netflix grew its overall revenue by 17% year over year – a huge jump from Q2 last year, when that number was just 3%. Now that the platform’s ads plan is hitting a certain level of scale, ad revenue is becoming a source of profit.

The post Netflix’s Advertising Business Is Boosting Profit Margins appeared first on AdExchanger.

Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest

Alyssa Boyle — Fri, 17 May 2024 05:00:48 +0000

In addition to taking execs through its plans to launch its own ad platform, Netflix hosted a separate event open to the press to showcase its content as part of its efforts to stand out to advertisers.

The post Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest appeared first on AdExchanger.

Netflix Is Launching Its Own Ad Tech

Alyssa Boyle — Wed, 15 May 2024 20:07:37 +0000

From its upfront stage, Netflix announced that its ad-supported plan now has 40 million monthly active users globally. It also shared plans to launch its own ad tech platform, plus new partnerships with more programmatic platforms and measurement vendors.

The post Netflix Is Launching Its Own Ad Tech appeared first on AdExchanger.

Will Congress Pass Kids Privacy Laws This Week?; Stop Demonizing Paid Traffic

AdExchanger — Thu, 09 May 2024 04:03:52 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bill Rush Congress is scrambling to pass new children’s online privacy laws by Friday. The IAB and other organizations are voicing their opposition. Since late last week, senators have proposed three bills as amendments to the unrelated Federal Aviation Administration (FAA) Reauthorization Act, a […]

The post Will Congress Pass Kids Privacy Laws This Week?; Stop Demonizing Paid Traffic appeared first on AdExchanger.

Netflix Announces New Ad Measurement Options Ahead Of The Upfronts

Alyssa Boyle — Fri, 19 Apr 2024 13:12:07 +0000

Netflix grew its overall revenue by 15% year over year, largely driven by account growth, thanks to anti-password sharing tactics. It also unveiled new ad measurement options for advertisers.

The post Netflix Announces New Ad Measurement Options Ahead Of The Upfronts appeared first on AdExchanger.

Why Netflix Is Winning The Streaming Battle Despite Low ARPU Growth

Alyssa Boyle — Fri, 01 Mar 2024 06:00:15 +0000

Streaming services must juggle subscriber growth and ad revenue – an ongoing struggle that produced a mixed bag of Q4 earnings results. But there's a reason why it seems like Netflix is coming out on top.

The post Why Netflix Is Winning The Streaming Battle Despite Low ARPU Growth appeared first on AdExchanger.

Google’s AIs Decide To Handle A/Bs; Ended, The Streaming Wars Have

AdExchanger — Fri, 22 Dec 2023 05:03:38 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The AI A/B Google Ads industry liaison Ginny Marvin was called out during a recent Q&A session hosted on an SEO-focused Discord server. SEO folks had spotted instances where Google clearly A/B tested different ad copy options without a brand’s awareness or approval, Search […]

The post Google’s AIs Decide To Handle A/Bs; Ended, The Streaming Wars Have appeared first on AdExchanger.

Programmers Recover (Some) Streaming Growth, And TV Bundles Are Back In Style

Alyssa Boyle — Fri, 10 Nov 2023 05:49:08 +0000

TV programmers have been fighting against macroeconomic constraints and the Hollywood writers’ and actors’ strikes, both of which reduced ad revenue growth over the course of this year. Now, programmers are starting to recover some of their losses.

The post Programmers Recover (Some) Streaming Growth, And TV Bundles Are Back In Style appeared first on AdExchanger.

Netflix Shares Latest AVOD Subscriber Numbers

Alyssa Boyle — Wed, 01 Nov 2023 13:00:15 +0000

Netflix revealed that its ad-supported offering now reaches 15 million monthly active users globally, and shared more details about new and upcoming ad formats.

The post Netflix Shares Latest AVOD Subscriber Numbers appeared first on AdExchanger.