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ARCHIVE FOR:

Netflix builds ad tech

  • CTV

    Netflix’s Advertising Business Is Boosting Profit Margins

    BY Alyssa Boyle// July 19th, 2024

    Netflix grew its overall revenue by 17% year over year – a huge jump from Q2 last year, when that number was just 3%. Now that the platform’s ads plan is hitting a certain level of scale, ad revenue is becoming a source of profit.

    Tagged in:
    • greg peters
    • Netflix ad tech
    • Netflix ads
    • Netflix builds ad tech
    • Netflix margins
    • Netflix Q2 2024
    • Netflix Q2 earnings
    • Spencer Neumann

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