Netflix AVOD Archives | AdExchanger

Netflix Sees 150% Jump In Upfront Ad Sales This Year

Alyssa Boyle — Tue, 20 Aug 2024 14:00:20 +0000

Netflix netted a 150% increase in ad sales during upfront negotiations this year compared to last year. Investment came from brands across multiple verticals, including travel, auto, retail, fast food and consumer-packaged goods.

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Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest

Alyssa Boyle — Fri, 17 May 2024 05:00:48 +0000

In addition to taking execs through its plans to launch its own ad platform, Netflix hosted a separate event open to the press to showcase its content as part of its efforts to stand out to advertisers.

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Will Congress Pass Kids Privacy Laws This Week?; Stop Demonizing Paid Traffic

AdExchanger — Thu, 09 May 2024 04:03:52 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bill Rush Congress is scrambling to pass new children’s online privacy laws by Friday. The IAB and other organizations are voicing their opposition. Since late last week, senators have proposed three bills as amendments to the unrelated Federal Aviation Administration (FAA) Reauthorization Act, a […]

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Netflix Announces New Ad Measurement Options Ahead Of The Upfronts

Alyssa Boyle — Fri, 19 Apr 2024 13:12:07 +0000

Netflix grew its overall revenue by 15% year over year, largely driven by account growth, thanks to anti-password sharing tactics. It also unveiled new ad measurement options for advertisers.

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Why Netflix Is Winning The Streaming Battle Despite Low ARPU Growth

Alyssa Boyle — Fri, 01 Mar 2024 06:00:15 +0000

Streaming services must juggle subscriber growth and ad revenue – an ongoing struggle that produced a mixed bag of Q4 earnings results. But there's a reason why it seems like Netflix is coming out on top.

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CES: Netflix Touts 23 Million Global Viewers On Its AVOD Tier

Alyssa Boyle — Thu, 11 Jan 2024 20:26:17 +0000

Netflix shared another update on viewer numbers for its ad-supported tier, which currently stands at 23 million global montly active users, and announced plans to introduce pause ads in the next few months.

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Netflix Shares Latest AVOD Subscriber Numbers

Alyssa Boyle — Wed, 01 Nov 2023 13:00:15 +0000

Netflix revealed that its ad-supported offering now reaches 15 million monthly active users globally, and shared more details about new and upcoming ad formats.

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When Anti-Password Sharing Works – And Doesn’t – For Streaming

Alyssa Boyle — Fri, 08 Sep 2023 04:45:48 +0000

Banning password sharing is No. 1 on Netflix right now, and other streaming services are taking notice. But anti-account sharing is very difficult to enforce.

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Netflix Subscribers Are Up, But Advertising Remains Stagnant

Alyssa Boyle — Thu, 20 Jul 2023 14:03:03 +0000

Netflix gained roughly 6 million subscribers this quarter, mostly thanks to anti-password sharing. But advertising remains only a tiny piece of the business.

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Netflix, Leaving So Soon?; Not Exactly Recognizable As Privacy

AdExchanger — Tue, 14 Mar 2023 04:03:33 +0000

Netflix explores building its own ad server. Also: Tech companies continue trying to influence the legal definition of privacy.

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