Netflix upfront Archives | AdExchanger

Netflix Sees 150% Jump In Upfront Ad Sales This Year

Alyssa Boyle — Tue, 20 Aug 2024 14:00:20 +0000

Netflix netted a 150% increase in ad sales during upfront negotiations this year compared to last year. Investment came from brands across multiple verticals, including travel, auto, retail, fast food and consumer-packaged goods.

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How Advertisers Might Handle Over-Attribution; Political Ads Still Hinge On Linear

AdExchanger — Wed, 22 May 2024 04:03:13 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Attribution vs. Contribution Ad platform over-attribution is boiling over right now for frustrated marketers. Walled garden platforms aren’t new, but server-side data plugins by Google and Meta, plus the explosion of retail media walled gardens, mean brands might see a dozen platforms claim full […]

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Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest

Alyssa Boyle — Fri, 17 May 2024 05:00:48 +0000

In addition to taking execs through its plans to launch its own ad platform, Netflix hosted a separate event open to the press to showcase its content as part of its efforts to stand out to advertisers.

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Netflix Is Launching Its Own Ad Tech

Alyssa Boyle — Wed, 15 May 2024 20:07:37 +0000

From its upfront stage, Netflix announced that its ad-supported plan now has 40 million monthly active users globally. It also shared plans to launch its own ad tech platform, plus new partnerships with more programmatic platforms and measurement vendors.

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Netflix’s First Upfront Offering Includes Better Measurement And Targeting

Alyssa Boyle — Thu, 18 May 2023 18:55:49 +0000

Netflix addressed advertiser frustration with its lack of measurement and targeting at its first-ever upfront this week.

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Can Netflix Handle Live Programming?

Alyssa Boyle — Fri, 21 Apr 2023 10:00:45 +0000

Netflix flubbed its second-ever livestream, and blames it on a bug. But the fail raises a critical question about where Netflix belongs in the streaming wars.

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Netflix Introduces A Private Marketplace And Cracks Down On US Password Sharing

Alyssa Boyle — Wed, 19 Apr 2023 15:11:11 +0000

Weeks ahead of its first-ever upfront, Netflix is making programmatic strides with a private marketplace and enforcing anti-password sharing.

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