Netflix upfront results Archives | AdExchanger https://www.adexchanger.com/tag/netflix-upfront-results/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 20 Aug 2024 14:55:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Netflix upfront results Archives | AdExchanger https://www.adexchanger.com/tag/netflix-upfront-results/ 32 32 Netflix Sees 150% Jump In Upfront Ad Sales This Year https://www.adexchanger.com/streaming/netflix-closes-second-upfronts/ https://www.adexchanger.com/streaming/netflix-closes-second-upfronts/#respond Tue, 20 Aug 2024 14:00:20 +0000 https://www.adexchanger.com/?p=410916 Netflix netted a 150% increase in ad sales during upfront negotiations this year compared to last year. Investment came from brands across multiple verticals, including travel, auto, retail, fast food and consumer-packaged goods.

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