cloud platform Archives | AdExchanger

Let’s Live In A Data Democracy

Allison Schiff — Tue, 20 Aug 2024 10:00:35 +0000

Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart. Both were motivated by a similar question. “Could we democratize the notion of consumer identity in a way that is value-creating not only for the enterprise – marketers, publishers, media platforms, etc. – but also is respectful of the consumer,” Sivaramakrishnan says on this […]

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‘Composable CDP’ Simon Data Raises $54 Million

Allison Schiff — Tue, 08 Aug 2023 12:00:13 +0000

First there were data management platforms, then there were customer data platforms. Now there are “composable customer data platforms.” On Tuesday, Simon Data, a self-described composable CDP, announced a $54 million Series D round, bringing its total funding to roughly $118 million since 2014. The round was led by Macquarie Capital, with participation from a […]

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Ad Tech Should Have Its Head In The Clouds

Allison Schiff — Tue, 09 May 2023 12:05:43 +0000

Ad tech and cloud tech are converging; there’s no doubt about that. But how much of ad tech will get eaten by cloud platforms? That’s harder to answer, says Myles Younger, head of innovation and insights at U of Digital.

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Amagi Media Labs Is Going Global With Cloud-Based SaaS

Alyssa Boyle — Fri, 18 Mar 2022 04:45:45 +0000

In 2008, Amagi Media Labs was a small tech startup in India with its eye on the nascent streaming market. On Wednesday, Amagi became a unicorn after raising $95 million in a round led by Accel, bringing the company’s total funding to around $150 million since 2013. Amagi’s sell-side technology uses a cloud-based, software-as-a-service (SaaS) […]

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Finally, The Publisher Pushback On AMP; This Is Why We Can’t Have Nice News.

AdExchanger — Fri, 25 Feb 2022 05:03:36 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blown AMP Publishers are pulling the plug on Google AMP. Vox and BuzzFeed (and other titles within their portfolios) are testing or considering testing their own mobile optimization pages, which they expect to generate at least 20% more revenue than Google AMP pages […]

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Oracle Marketing Cloud’s Integration Effort Changes Its Relationship With Clients, Partners

James Hercher — Mon, 02 May 2016 11:00:39 +0000

Like every marketing cloud, Oracle’s was built through acquisition. The tech giant has devoted more than $3 billion to construct a suite that includes campaign management or marketing automation from Responsys and Eloqua, data management solutions from BlueKai and Datalogix, omnichannel commerce through Maxymiser and online ad targeting tools like AddThis – among many others. […]

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