Data Clean Rooms Archives | AdExchanger

Let’s Live In A Data Democracy

Allison Schiff — Tue, 20 Aug 2024 10:00:35 +0000

Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart. Both were motivated by a similar question. “Could we democratize the notion of consumer identity in a way that is value-creating not only for the enterprise – marketers, publishers, media platforms, etc. – but also is respectful of the consumer,” Sivaramakrishnan says on this […]

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Comic: Go To Your Clean Room

Kevvo — Fri, 31 May 2024 04:15:34 +0000

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …

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TrustX Is Now A Subsidiary Of A Newly Created Privacy Tech Company

Allison Schiff — Mon, 20 May 2024 18:45:11 +0000

SSP, meet PET. Supply-side platform TrustX has been spun out of publisher trade group Digital Content Next (DCN) and is now housed within a newly formed company called Symitri, which is developing privacy-enhancing technologies for programmatic advertising. As part of the deal, which was announced on Monday, Symitri is getting $5 million in funding from […]

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How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain

Anthony Vargas — Mon, 20 May 2024 04:45:40 +0000

The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build audiences for media buyers. Sell-side curation is emerging as a post-cookie trend. It involves matching a buyer’s first-party customer data to a publisher’s first-party audience data to create private marketplaces (PMPs). To be clear, deal […]

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Seizing The Moment: Why Data-Driven Advertisers Must Embrace Transformation Now

AdExchanger Guest Columnist — Mon, 29 Apr 2024 04:35:11 +0000

The ad industry’s transition from third-party to first-party data infrastructure is the most significant change in digital history. Companies across the ecosystem need to invest in transformation to evolve and retool their business, infrastructure and capabilities. There are two paths to transformation. Both rely on the corporate accounting definition of the word: making a one-time, […]

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Will Clean Room Consolidation Actually Make Collaboration Easier?

AdExchanger Guest Columnist — Wed, 10 Apr 2024 04:35:17 +0000

Clean rooms are one of the buzziest technologies in the advertising industry. Sparked by a need to activate first-party data in a privacy-compliant fashion, many brands are eager to adopt this solution. Amid any industry boom comes the eventual consolidation, and it looks like that day has come for the clean room space. Snowflake kicked […]

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Razorfish’s Chief Data Officer On How Agencies Can Cope With Signal Loss

Alyssa Boyle — Mon, 18 Mar 2024 05:00:25 +0000

Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang, chief data and analytics officer at Publicis-owned Razorfish.

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With Lockr’s New Tool, Publishers Can Test Multiple Alt Identity Solutions At Once

Allison Schiff — Thu, 25 Jan 2024 10:00:46 +0000

It takes a publisher around six weeks on average to test and deploy a new identity solution, not to mention the maintenance they have to do over time. It can also take multiple sprints simply to update a current integration, which isn’t necessarily going to unlock more revenue and yet has to be prioritized because […]

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LiveRamp Acquires Habu, As Walled Gardens Put The Squeeze On Indie Data Collaboration Tech

James Hercher — Thu, 18 Jan 2024 22:15:46 +0000

Consolidation has come to the data clean room category. On Wednesday afternoon, LiveRamp announced plans to acquire Habu in a deal worth $200 million. The two companies have clear synergies. Habu is a cross-cloud clean room specialist with native applications for walled garden platforms, including Google’s Ads Data Hub and the AWS-based Amazon Marketing Cloud. […]

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The Year Ad Tech Went To The Cloud

James Hercher — Wed, 03 Jan 2024 11:44:12 +0000

To the clouds! While that may sound like a superhero catchphrase, it was actually the de facto motto of martech and ad tech in 2023. The deification of data clean rooms, the need for privacy compliance and this year’s generative AI explosion were just a few of the trends pushing businesses away from owning and […]

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