data collaboration Archives | AdExchanger

Let’s Live In A Data Democracy

Allison Schiff — Tue, 20 Aug 2024 10:00:35 +0000

Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart. Both were motivated by a similar question. “Could we democratize the notion of consumer identity in a way that is value-creating not only for the enterprise – marketers, publishers, media platforms, etc. – but also is respectful of the consumer,” Sivaramakrishnan says on this […]

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As Oracle Terminates Its Ad Business, Here’s How Customers Can Adapt

AdExchanger Guest Columnist — Mon, 01 Jul 2024 04:35:11 +0000

The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through the ad industry. Over the past decade, the company has spent billions of dollars investing in various layers of the ad industry, acquiring companies like Datalogix, Moat, Grapeshot and BlueKai. Oracle’s solutions, including its data […]

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Comic: Go To Your Clean Room

Kevvo — Fri, 31 May 2024 04:15:34 +0000

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …

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Lotame’s CEO Andy Monfried On The Company’s Next Phase

Allison Schiff — Tue, 28 May 2024 10:00:38 +0000

Signal loss is real, but don’t write an elegy for data management platforms just yet, says Andy Monfried, CEO and founder of Lotame, which turned 18 this year. Also in this episode: Lotame’s reinvention of itself as a data collaboration platform.

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Media Agency Canvas Adds InfoSum As Its First Data Clean Room Partner

James Hercher — Tue, 27 Feb 2024 10:59:37 +0000

Data clean rooms are becoming an important part of how agencies analyze and use data. The most basic definition of a data clean room is a privacy-based technology that allows companies to securely merge and match two or more first-party data sets to create a new audience segment or run joint analytics. The most important […]

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AWS Wants To Be The Backbone Of Independent Ad Tech

Allison Schiff — Wed, 24 Jan 2024 15:19:32 +0000

Rather than a competitor to data clean rooms, Amazon Web Services – which has a data clean room offering of its own – considers itself to be a facilitator of ad tech companies, says Adam Solomon, global head of biz dev and go-to-market for AWS Clean Rooms. Guess there are no competitors in ad tech, only frenemies.

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AppsFlyer Ends The Year With Another Acquisition

Allison Schiff — Tue, 05 Dec 2023 13:00:22 +0000

AppsFlyer just closed its second acquisition in less than one month. On Tuesday, AppsFlyer acquired oolo, an AI-powered user acquisition and monetization platform that automatically analyzes live app data to forecast performance, identify growth areas and detect ad revenue anomalies. Uncovering issues with campaign performance or a piece of creative – then drilling down to […]

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AppsFlyer Acquires Analytics Provider Devtodev – And Plans To Buy Another Startup Before The Year Is Out

Allison Schiff — Wed, 08 Nov 2023 13:00:50 +0000

AppsFlyer announced its second-ever “real” acquisition on Wednesday (its first was an acqui-hire in 2018) with the purchase of devtodev, an analytics provider for app and game developers. There are multiple rationales for buying the company, said AppsFlyer CEO and Co-Founder Oren Kaniel. He declined to share the deal price, but he did say all […]

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AppsFlyer Adds To Its Privacy Cloud With A Clean Room-Inspired Marketplace

Allison Schiff — Thu, 26 Oct 2023 11:12:15 +0000

AppsFlyer is building a marketplace so advertisers can share user-level data with third-party vendors without, well, actually sharing any user-level data with third-party vendors. The marketplace, which offers functionality similar to that of a clean room, is the most recent addition to AppsFlyer’s Privacy Cloud, the company’s suite of products for privacy-focused measurement, activation and […]

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An Overview Of Post-Cookie Collaboration Tools – And Their Shortcomings

AdExchanger Guest Columnist — Wed, 25 Oct 2023 04:35:01 +0000

Ongoing cookie deprecation and signal loss have eliminated access to the IDs that have underpinned targeting and measurement in marketing. Safari and Firefox no longer support third-party cookies for ad targeting, and Apple’s Intelligent Tracking Prevention makes it hard to use mobile IDs. That makes only about 30% of the total online audience addressable and […]

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